| Title | THE QUESTION BUS |
| Brand | ROADSHOW |
| Product / Service | ROADSHOW |
| Category | C06. Other Digital Channels |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Don't Believe In Style | Computer Artist | |
| Don't Believe In Style | Interactive Designer | |
| Andy Wong | Mccann Worldgroup (Hong Kong) | Writer |
| Jazon Chan | Mccann Worldgroup (Hong Kong) | Art Director |
| James O | Mccann Worldgroup (Hong Kong) | Art Director |
| Quentin Yeong | Mccann Worldgroup (Hong Kong) | Art Director |
| Quentin Yeong | Mccann Worldgroup (Hong Kong) | Creative Director |
| Spencer Wong | Mccann Worldgroup (Hong Kong) | Executive Creative Director |
| Spencer Wong | Mccann Worldgroup (Hong Kong) | Chief Creative Officer |
ROADSHOW, an entertainment channel on buses in Hong Kong discovered passengers don't love their programs anymore. With a brand new music video library, we were tasked by pulling passengers' attention back to Roadshow's in-bus screens. Our solution? A QUESTION BUS. We packed 10 regular buses with questions inside-out and kept a barrage of questions rolling on our screens - ranging from current and social events, the latest trends to IQ tests. Music was the answer! The music library turned into answers to our questions. Passengers could scan the QR code printed on the seat back to pick their answers.