| Title | FISTS OF FUSIAN |
| Brand | NESTLÉ |
| Product / Service | MAGGI FUSIAN NOODLES |
| Category | C04. Community Applications |
| Entrant | MERCERBELL Sydney, AUSTRALIA |
| Entrant Company | MERCERBELL Sydney, AUSTRALIA |
| Advertising Agency | MERCERBELL Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Brendon Killen | Brendon Killen | Editor |
| Smith/Western | Sound Design | |
| Carly Drew | Mercerbell | Social Media Manager |
| Maura Tuohy | Mercerbell | Digital Strategist |
| Alisha Burr | Mercerbell | Senior Account Manager |
| Chelsey Peace | Mercerbell | Account Director |
| Sabrina Antoniou | Mercerbell | Group Account Director |
| Harley Tesoriero | Mercerbell | Digital Producer |
| Jess Tham | Mercerbell | Digital Producer |
| Joseph Harper | Motion Design | |
| Phillip William | Mercerbell | Senior Web Developer |
| Richard Lama | Mercerbell | Flash Developer |
| Scott Forrester | Mercerbell | Head Of Development |
| Dan Fowler | Mercerbell | Digital Designer |
| Rodolfo Sarno | Mercerbell | Designer |
| David Barton | Mercerbell | Copywriter |
| Ben Ient | Mercerbell | Art Director |
| Carmela Soares | Mercerbell | Digital Creative Director |
| David Bell | Mercerbell | Executive Creative Director |
Gen Y is the meme generation, mashing up and LOLing about the things they like. So we let them tell Fusian Asian Inspired Noodles' story the way they do best. We bought a Kung Fu movie in Mandarin, broke it down into episodes and let people write the subtitles in English on our Facebook App. Fans voted for their favourite clips and the winners became part of the first crowd-sourced Kung Fu film, 'Fists of Fusian'. Due to licensing rights of the film, the campaign is geoblocked. Please refer to demo of app on landing page.