| Title | FUTURE TALES |
| Brand | AMERICAN HOME ASSURANCE COMPANY |
| Product / Service | AIA |
| Category | C05. Games |
| Entrant | MINDSHARE THAILAND Bangkok, THAILAND |
| Advertising Agency | MINTERACTION Bangkok, THAILAND |
| Entrant Company | MINDSHARE THAILAND Bangkok, THAILAND |
| Media Agency | MINDSHARE THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Watcharee Wattanaintaroj | Minteraction | Html/Script Expert Officer |
| Natthapol Surachaisikawit | Minteraction | Html/Script Expert Officer |
| Techid Punwasin | Minteraction | Senior Developer |
| Pattawit Noomgunn | Minteraction | Flash Developer |
| Wachara Nilsonti | Minteraction | Flash Developer |
| Kittipong Klaewkla | Minteraction | Senior Flash Developer |
| Pawitwong Prasitchoke | Minteraction | Interactive Art Director |
| Buncharith Saovapichard | Minteraction | Copy Writer |
| Decha Rakjumroon | Minteraction | Creative/Group Head |
| Teerachai Luangareeporn | Minteraction | Creative Director |
| Jirat Arinrith | Minteraction | Creative Director |
| Rachaya Srimuang | Mindshare Thailand | Project Manager |
| Somboon Udomwatchanasak | Mindshare Thailand | Project Manager |
| Issaree Chiemanukulkit | Mindshare Thailand | Executive/Exchange Planner (Digital) |
| Taksaorn Suntharawirat | Mindshare Thailand | Manager/Exchange Planner (Digital) |
| Eakchai Parichatikanon | Mindshare Thailand | Digital Director |
AIA Challenge: The largest life insurance company in Thailand struggled to engage customers in their future health and wealth planning Fortune telling is central to Thai culture & is heavily relied on for all life decisions Solution: An online & mobile time-machine that predicts your future wealth and health based on personalized inputs from graduation to retirement, reminding people of both predictable and unexpected situations. Players receive a personalized e-book “Future Tales” for sharing. Results: +20k tales in 1 month, +30% traffic to website 40% of players visited website Over 6m Facebook impressions 35% increase in Product quotes 22% sales increase