| Title | HELP A CHILD REACH 5 |
| Brand | UNILEVER |
| Product / Service | LIFEBUOY |
| Category | C01. Online Video |
| Entrant | LOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM |
| Entrant Company | LOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM |
| Advertising Agency | LOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| Kristel Sagrado | Phd | Senior Media Planner |
| Ronnie Thomas | Phd | Global Strategy Manager |
| Shruti Subramanian | Sapientnitro Singapore | Account Manager |
| Magdalene Ang | Sapientnitro Singapore | Interactive Program Manager |
| Shalini Senevirante | Unilever Asia Pvt. Ltd. | Global Brand Manager |
| Anila Gopal | Hindustan Unilever Limited | Global Brand Manager |
| Pavanjit Bedi | Hindustan Unilever Limited | Global Brand Director |
| Myriam Sidibe | Unilever Kenya | Global Brand Director - Social Mission |
| Anusha Gupta | Hindustan Unilever Limited | Global Brand Manager |
| Rohit Bhasin | Hindustan Unilever Limited | Vice President Skin Care - South Asia |
| Rohan Fernandes | Lowe And Partners Worldwide | Senior Brand Services Director |
| Saji Abraham | Lowe And Partners Worldwide | Executive Vice President - Planning |
| Varsha Chawda | Lowe And Partners Worldwide | Vice President - Planning |
| Garima Khandelwal | Lowe And Partners Worldwide | Unit Creative Director |
| Natasha Sunderan | Lowe And Partners Worldwide | Senior Brand Services Manager |
| Vinay Vinayak | Lowe And Partners Worldwide | Senior Vice President |
| Virat Tandon | Lowe Singapore | Global Business Director |
| Sagar Kapoor | Lowe And Partners Worldwide | Group Creative Director |
| Amer Jaleel | Lowe And Partners Worldwide | National Creative Director |
| Samir Singh | Unilever Asia Pvt. Ltd. | Global Brand Vice President |
Every year a staggering 2 million children under the age of 5 die of infections like diarrhoea and pneumonia. Deaths easily prevented by the simple act of washing hands with soap. To mobilize momentum and make a real human impact, Unilever’s Lifebuoy has launched ‘Help A Child Reach 5’ with a video that tells the diarrhoea story in a deeply emotional way. On 19th Feb, 2013, the video went live on YouTube moving people across the world to tears. So far over 7 million hits on YouTube, 2.7 million tweets and 1,919 blogposts spread our message.