| Title | TWIGNATURE |
| Brand | AMNESTY INTERNATIONAL |
| Product / Service | AMNESTY INTERNATIONAL |
| Category | A06. Public Service, Charity & Fund Raising |
| Entrant | BMF Melbourne, AUSTRALIA |
| Entrant Company | BMF Melbourne, AUSTRALIA |
| Advertising Agency | BMF Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Chris Lo | Bmf Sydney | .net Developer |
| Doug Rathbone | Bmf Sydney | Technical Director |
| Josh Partijo | Bmf Sydney | Digital Project Manager |
| Mark Ellis | Bmf Sydney | Technical Director |
| Lila Tournier | Bmf Sydney | Digital Project Manager |
| Naomi Gorringe | Bmf Melbourne | Client Director |
| Simon Murray | Bmf Melbourne | Interactive Director |
| Nicole Rulka | Bmf Melbourne | Planner |
| Simon Mccrudden | Bmf Melbourne | Planning Director |
| Seb Neylan | Bmf Melbourne | Account Executive |
| Ricci Meldrum | Bmf Melbourne | Managing Partner |
| David Klein | Bmf Melbourne | Executive Creative Director |
| Callum Fitzhardinge | Bmf Melbourne | Copywriter |
| Chris Andrews | Bmf Melbourne | Art Director |
Research from Amnesty International identified a ‘silent majority’ who support Amnesty causes but don’t act on them, particularly among their Twitter followers. We not only gave them a voice, we created a completely new way to sign a petition. Just by using Twitter. Twitter + Signature = Twignature. By retweeting a message from @Amnesty, your Twitter handle is instantly converted into a digital signature on an online petition. With one click you can sign the petition AND spread the word.