Title | PUSH FOR ULTRABOOK |
Brand | INTEL CORPORATION |
Product / Service | ULTRABOOK |
Category | C02. Viral & Email Marketing, e-cards etc. |
Entrant | PARTY Tokyo, JAPAN |
Entrant Company | PARTY Tokyo, JAPAN |
Advertising Agency | PARTY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masashi Kawamura | PARTY | Creative Director |
Qanta Shimizu | PARTY | Creative Director |
Roy Ryo Tsukiji | BIRDMAN | Interactive Director/Planner |
Nobuaki Arikata | BIRDMAN | Technical Director/Developer |
Shota Hatama | dof inc. | Producer |
Mandy Wang | PARTY | Project Manager |
Takuro Ito | BIRDMAN | Production Manager |
Hiroki Nakamura | PARTY | Planner |
Miho Ishizuka | PARTY | Planner |
Takeru Kobayashi | 29970 | Device |
Daichi Shirai | BIRDMAN | Device |
Daisuke Watanabe | BIRDMAN | Designer |
Junichi Arakawa | BIRDMAN | Designer |
Toshihide Sakai | Tateo Inc. | Art |
Koichi Takahashi | BIRDMAN | System Developer |
Kousei Motoyoshi | BIRDMAN | System Developer |
Yusuke Ninomiya | BIRDMAN | Developer |
Hironori Sato | BIRDMAN | Developer |
Tomoya Takahashi | BIRDMAN | Developer |
Shojiro Nakaoka | Biztream | Sound Designer |
To promote the various Ultrabook/Ultrabook Convertible products, we created a real-time online coin-dozer-esque game, "PUSH for Ultrabook."Challengers who push the prize Ultrabook off stage can win that machine. By powering the game itself using Ultrabook, and displaying the machine as prize, we entertainingly demonstrated Ultrabook’s slick design and high performance. After Facebook or Twitter login, challengers’ names were converted into 3D alphabet blocks and used to push the Ultrabook. Others could also watch the game online in real-time. Interactions on the website including pressing the Like button triggered real-time projections onto the set, entertaining the queuing challengers.