Bronze Spike
Product / ServiceULTRABOOK
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantPARTY Tokyo, JAPAN
Entrant Company PARTY Tokyo, JAPAN
Advertising Agency PARTY Tokyo, JAPAN

Brief Explanation

To promote the various Ultrabook/Ultrabook Convertible products, we created a real-time online coin-dozer-esque game, "PUSH for Ultrabook."Challengers who push the prize Ultrabook off stage can win that machine. By powering the game itself using Ultrabook, and displaying the machine as prize, we entertainingly demonstrated Ultrabook’s slick design and high performance. After Facebook or Twitter login, challengers’ names were converted into 3D alphabet blocks and used to push the Ultrabook. Others could also watch the game online in real-time. Interactions on the website including pressing the Like button triggered real-time projections onto the set, entertaining the queuing challengers.


Name Company Position
Masashi Kawamura PARTY Creative Director
Qanta Shimizu PARTY Creative Director
Roy Ryo Tsukiji BIRDMAN Interactive Director/Planner
Nobuaki Arikata BIRDMAN Technical Director/Developer
Shota Hatama dof inc. Producer
Mandy Wang PARTY Project Manager
Takuro Ito BIRDMAN Production Manager
Hiroki Nakamura PARTY Planner
Miho Ishizuka PARTY Planner
Takeru Kobayashi 29970 Device
Daichi Shirai BIRDMAN Device
Daisuke Watanabe BIRDMAN Designer
Junichi Arakawa BIRDMAN Designer
Toshihide Sakai Tateo Inc. Art
Koichi Takahashi BIRDMAN System Developer
Kousei Motoyoshi BIRDMAN System Developer
Yusuke Ninomiya BIRDMAN Developer
Hironori Sato BIRDMAN Developer
Tomoya Takahashi BIRDMAN Developer
Shojiro Nakaoka Biztream Sound Designer
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