| Title | PUSH FOR ULTRABOOK |
| Brand | INTEL CORPORATION |
| Product / Service | ULTRABOOK |
| Category | C05. Games |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company | PARTY Tokyo, JAPAN |
| Advertising Agency | PARTY Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | Party Inc. | Planner |
| Miho Ishizuka | Party Inc. | Planner |
| Takuro Ito | Birdman Inc. | Production Manager |
| Mandy Wang | Party Inc. | Project Manager |
| Shota Hatama | Dof Inc. | Producer |
| Daichi Shirai | Birdman Inc. | Device |
| Takeru Kobayashi | 29970 | Device |
| Junichi Arakawa | Birdman Inc. | Designer |
| Daisuke Watanabe | Birdman Inc. | Designer |
| Nobuaki Arikata | Birdman Inc. | Technical Director |
| Ryo Roy Tsukiji | Birdman Inc. | Interactive Director |
| Qanta Shimizu | Party Inc. | Creative Director |
| Masashi Kawamura | Party Inc. | Creative Director |
To promote the various Ultrabook/Ultrabook Convertible products, we created a real-time online coin-dozer-esque game, "PUSH for Ultrabook." Challengers who push the prize Ultrabook off stage can win that machine. By powering the game itself using Ultrabook, and displaying the machine as prize, we entertainingly demonstrated Ultrabook’s slick design and high performance. After Facebook or Twitter login, challengers’ names were converted into 3D alphabet blocks and used to push the Ultrabook. Others could also watch the game online in real-time. Interactions on the website including pressing the Like button triggered real-time projections onto the set, entertaining the queuing challengers.