| Title | NIKE FREE LIMBO |
| Brand | NIKE KOREA |
| Product / Service | NIKE FREE |
| Category | C06. Other Digital Channels |
| Entrant | POSTVISUAL.COM Seoul, SOUTH KOREA |
| Entrant Company | POSTVISUAL.COM Seoul, SOUTH KOREA |
| Advertising Agency | POSTVISUAL.COM Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Minhee Kang | Postvisual | Designer |
| Inhoi Choi | Postvisual | Designer |
| Hyanghwan Shin | Postvisual | Planner |
| Hyunhee Park | Postvisual | Copywriter |
| Myungsoo Kim | Postvisual | Planner |
| Taebong Kim | Postvisual | Art Director |
| Moonkyung Choi | Postvisual | Planner |
| Hojun Song | Head Of Technology | |
| Euna Seol | Postvisual | Chief Creative Officer |
| Jungwon Lee | Postvisual | Chief Account Officer |
Nike was about to launch the Nike Free 5 flexible as bare foot. Our goal was to deliver the flexibility of the Nike Free to users as an innovative experience. We executed the Free Limbo digital installation that allows users to experience the flexibility of the Free through the limbo game. Users could experience the flexibility by syncing their moves with a giant image of the Free. Users got a poster of their most flexible pose with the Free image; the poster was sent to the user’s mobile and displayed on the digital wall to make the atmosphere more actively.