| Title | PEPSI - OH YES ABHI! |
| Brand | PEPSI |
| Product / Service | PEPSI |
| Category | D01. Integrated Digital Campaign |
| Entrant | JACK IN THE BOX WORLDWIDE Mumbai, INDIA |
| Entrant Company | JACK IN THE BOX WORLDWIDE Mumbai, INDIA |
| Advertising Agency | JACK IN THE BOX WORLDWIDE Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Anshul Tibrewal | Jack In The Box Worldwide | Copy Writer |
| Samir Sheikh | Jack In The Box Worldwide | Art Director |
| Isha Kapoor | Jack In The Box Worldwide | Business Manager |
| Ankit Tomer | Jack In The Box Worldwide | Tech Head |
| Vaseem Edroos | Jack In The Box Worldwide | Creative Director |
| Prasanna Devadiga | Jack In The Box Worldwide | Creative Director - Design |
| Saurabh Dahiya | Jack In The Box Worldwide | Business Director |
| Prashanth Challapalli | Jack In The Box Worldwide | Coo/Evp(Communication/Platforms) |
'Oh Yes Abhi!' or 'Right Here, Right Now' is Pepsi's new brand thought. The idea behind this was to acknowledge, celebrate and further the prevailing youth sentiment of impatience. The digital campaign helped launch this brand thought. We accomplished this by harnessing the power of the web across its website, social media, youtube in a series of social and digital activities online which fueled and rewarded impatience and encouraged the youth to live for now. In the process, we ignited a new fan following across the internet and introduced existing fans to a new youth philosophy.