| Title | SCREEN-AGE LOVE STORY |
| Brand | PLDT |
| Product / Service | MYDSL |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Entrant Company | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Advertising Agency | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Michaelangelo Reyes/Karen Sto. Domingo | Freelance | Producer |
| Henry Frejas | Filmex | Director |
| Louie Di/Josh Rodriguez/Yahnee Mendoza | Ace Saatchi/Saatchi | Events Manager/Coordinator |
| Dennis Obien | Ace Saatchi/Saatchi | Print Producer |
| Martin Romualdez | Ace Saatchi/Saatchi | Media Relations Manager |
| Shiela Tiongko | Ace Saatchi/Saatchi | Digital Director |
| Patti Lee | Ace Saatchi/Saatchi | Digital Media Manager |
| Patti Mallari | Ace Saatchi/Saatchi | Activation Communications Director |
| Gen Lizares | Ace Saatchi/Saatchi | Head Of Activation |
| Joem Segovia | Ace Saatchi/Saatchi | Digital Manager |
| Thonx Kwek | Ace Saatchi/Saatchi | Web Designer |
| Carmen Antunez/Natalie Ang | Ace Saatchi/Saatchi | Planner |
| April Landicho/Claire Cruz/Geli Angeles/Adi Yapyuco | Ace Saatchi/Saatchi | Account Manager |
| Gigi Garcia | Ace Saatchi/Saatchi | Client Service Director |
| Glenn Lalogan/Windel Aboy/Hans Malang/Miguel Mier | Ace Saatchi/Saatchi | Art Director |
| Paw Berroya/Gelo Suarez/Jordan Santos/Petra Magno/Sara Badr | Ace Saatchi/Saatchi | Copywriter |
| Denise Tee | Ace Saatchi/Saatchi | Head Of Art |
| Greg Martin | Ace Saatchi/Saatchi | Creative Director |
| Trixie Diyco | Ace Saatchi/Saatchi | VP/Creative Director |
| Andrew Petch | Ace Saatchi/Saatchi | Executive Creative Director |
Screen-Age Love Story was launched by uploading an unbranded YouTube video of “Derek S. Lorenzo” singing an original song entitled Anna Banana for his crush. His fictitious “mom” support it through her blog, twitter feeds, comments on forums and cold calls on radio talk shows asking everyone to check out her son’s video. It had an online launch and traditional media reveal. "Us-generated" videos then sustained interest. We then brought in his crush to publicly break his heart through another unbranded video. Setting the stage for another burst of materials that invited the nation to be Derek’s new ‘Anna’.