| Title | BANANA DRINK FOR THE BROKEN HEARTS |
| Brand | SCA TISSUE HONG KONG |
| Product / Service | CITRUS BLOSSOM TISSUE PAPER |
| Category | C01. Online Video |
| Entrant | PUBLICIS WORLDWIDE Hong Kong, HONG KONG |
| Entrant Company | PUBLICIS WORLDWIDE Hong Kong, HONG KONG |
| Advertising Agency | PUBLICIS WORLDWIDE Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Charles Wong | Special Thanks | |
| Winki Tsang/Gary Sun | Makeup Artist/Hair Stylist | |
| Chow Lam | Lighting | |
| Lam Fung | Direct Of Photography | |
| Lam Kiu Sang | Production Manager | |
| Katie Chan | Da Joint Limited | Producer |
| Lilia Ng | Art Director | |
| Zoe Leung | Casting | |
| Thomas Chou | Da Joint Limited | Director |
| Derek Lo | Publicis Hong Kong | Account Executive |
| Sisi Cheung | Publicis Hong Kong | Account Executive |
| Randoll Leung | Publicis Hong Kong | Account Manager |
| Natalie Lee | Publicis Hong Kong | Copywriter |
| Donald Tse | Publicis Hong Kong | Assistant Art Director |
| Susan Chan | Publicis Hong Kong | Art Director |
| Irving Leung | Publicis Hong Kong | Art Director |
| Bernice Fong | Publicis Hong Kong | Group Account Director |
| Pauline Tsang | Publicis Hong Kong | Creative Director |
| Mike Chiu | Publicis Hong Kong | Creative Director |
| Mark Birman | Publicis Hong Kong | Executive Creative Director |
Made with a soothing, relaxing scent, Tempo Citrus Blossom tissue gives the Hong Kongers a calm moment. In order to promote the launch of the tissue, we created our mascot, Crabby, a relaxation guru, to speak for the hard working population of Hong Kong, as well as reminding them to stay relaxed. To enhance Crabby’s public image, we made a short film about how he healed a heartbroken girl with a secret recipe. The film demonstrated that Citrus Blossom not only relaxes the body and mind, but also heals people’s hearts. This film is part of the Tempo Citrus Blossom campaign.