| Title | SMARTER CITIES CONNECT |
| Brand | IBM |
| Product / Service | TECHNOLOGY PRODUCTS AND SERVICES |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Andrea Vennhaus | Ogilvy And Mather | Account Director |
| Charlie Lowe | Ogilvy And Mather | Assoc Director |
| Tyler Whitlock | Ogilvy And Mather | Social Strategist |
| Scott Mcbride | Ogilvy And Mather | Director |
| Hannah Law | Ogilvy And Mather | Social Strategist |
| Robin Phillips | Neo@ogilvy | Media Director |
| Yeeling Lee | Neo@ogilvy | Media Planner |
| Rowan Avis | Neo@ogilvy | Media Director |
| Xuzi | Ogilvy And Mather | Account Manager |
| Roberta Macdonald | Ogilvy And Mather | Group Account Director |
| Andrea Liu | Ibm | Advertising Manager |
| Renata Bertram | Ibm | Public Sector And Smarter Cities Marketing Leader |
| Carolyn Chan | Ibm | Advertising Manager |
Mass migration of people from rural areas into fast growing megacities throws up innumerable, complex and interconnected problems that demand sophisticated IT solutions. But city and government leaders weren’t calling IBM. The father of “Solutions for a Smarter Planet” was viewed as a provider of ‘server room solutions for big business’ not as solvers of the ‘Big Issues’ that they were facing. This is the story of how IBM stopped trying to buy a place the table and started to earn a place in the conversation. And, in doing so, it became a relevant player to a new target audience.