Title | SLEEP MODE |
Brand | CASABLANCA |
Product / Service | BEDDING PRODUCTS |
Category | C03. Branded Utility/Tools (for Digital) |
Entrant | LEO BURNETT HONG KONG, HONG KONG |
Entrant Company | LEO BURNETT HONG KONG, HONG KONG |
Advertising Agency | LEO BURNETT HONG KONG, HONG KONG |
Name | Company | Position |
---|---|---|
Rick Chu | Happy Birthday Ltd | Director |
Frank Shek Lung Tat | Happy Birthday Ltd | Director |
Isa Wai | Leo Burnett/Hong Kong | Agency Producer |
Rosa Pang | Leo Burnett/Hong Kong | Brand Executive |
Jimmy Chan | Leo Burnett/Hong Kong | Programmer |
Jessie Fung | Leo Burnett/Hong Kong | Copywriter |
Rachel Lao | Leo Burnett/Hong Kong | Assistant Art Director |
Ivan Law | Leo Burnett/Hong Kong | Art Director |
Ra Tang | Leo Burnett/Hong Kong | Art Director |
Hoi Yiu | Leo Burnett/Hong Kong | Interactive Creative Director |
Kennedy Pang | Leo Burnett/Hong Kong | Interactive Group Creative Director |
Kenny Ip | Leo Burnett/Hong Kong | Associate Creative Director/Art Director |
Wen Louie | Leo Burnett/Hong Kong | Creative Director |
Alfred Wong | Leo Burnett/Hong Kong | Creative Director |
Brian Ma | Leo Burnett/Hong Kong | Creative Director |
Connie Lo | Leo Burnett/Hong Kong | Executive Creative Director |
To promote Casablanca as a brand focused on quality bedding products, we created a direct channel by turning your computer’s generic sleep mode into a personalized Casablanca showroom. With face-mapping technology, we took your portrait picture and personalized your computer’s sleep mode, letting you see yourself sleeping perfectly on Casablanca products, filling your dreams with content from your Facebook feed, and pushing promotion offers in real-time. Result: - Thousands of downloads in the first week. - 11,500 computers became interactive showrooms for our brand, for $0 rent. - Sales increased 10% in the first week and continue to grow.