Brief Explanation

To promote Casablanca as a brand focused on quality bedding products, we created a direct channel by turning your computer’s generic sleep mode into a personalized Casablanca showroom. With face-mapping technology, we took your portrait picture and personalized your computer’s sleep mode, letting you see yourself sleeping perfectly on Casablanca products, filling your dreams with content from your Facebook feed, and pushing promotion offers in real-time. Result: - Thousands of downloads in the first week. - 11,500 computers became interactive showrooms for our brand, for $0 rent. - Sales increased 10% in the first week and continue to grow.