FIND YOUR GREATNESS

Bronze Spike
TitleFIND YOUR GREATNESS
BrandNIKE
Product / ServiceNIKE
CategoryC04. Community Applications
EntrantWIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Entrant Company WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Advertising Agency WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Media Agency MINDSHARE CHINA Shanghai, CHINA

Credits

Name Company Position
Akqa
Razorfish
Mindshare China
Wieden/Kennedy Shanghai

Brief Explanation

Nike took the 2012 Olympics as an opportunity to redefine greatness, to honor the pursuit of greatness, and in the process inspire kids to strive for their own personal best. We set up a social media command center and staffed it with creatives, strategists and community managers. We wired-up with live feeds of the games and then amplified the conversation supported by athletes and influencers across Weibo and QQ. We operated around the clock, monitoring the buzz to react in real time to the games. We delivered 49 counter-strikes in over 17 days, helping redefine greatness with every message.

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