Brief Explanation

Acer needed an innovative way to attract passers-by to their Martin Place pop-up stand at the Sydney Film Festival. Webling's solution? A troupe of digital paparazzi, brought to life via gesture recognition giving visitors their red carpet moment! Using a kinect camera, a big TV and some smart tech, our "virtual" paparazzi reacted to passers-by in real-time, called them over, begged them to strike a pose and snapped endless photos, all triggered by gesture and movement. The result was a fast, fun engaging experience to draw punters inside the Acer stand and create talkability among the visiting crowd!