| Title | THE UNSHARE PARTY |
| Brand | HEINEKEN |
| Product / Service | HEINEKEN |
| Category | D01. Integrated Digital Campaign |
| Entrant | LOWE Bangkok, THAILAND |
| Entrant Company | LOWE Bangkok, THAILAND |
| Advertising Agency | LOWE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Supisara Premkamonmas | Open/Thailand | Digital Account Director |
| Anuwach Hengsukho | Open/Thailand | Senior Digital Programmer |
| Pattarawut Suthumkosol | Open/Thailand | Digital Technical Director |
| Kamonchanok Sawetkosit | Open/Thailand | Digital Designer |
| Thakon Prateeratana | Lowe/Thailand | Producer |
| Sarah Ko | Lowe/Thailand | Copywriter |
| Rakkiat Siriwat | Open/Thailand | Copywriter |
| Khunniti Chitbundith | Open/Thailand | Copywriter |
| Boonsong Thanaponpaiboon | Open/Thailand | Art Director |
| Ekaroon Laowatanakul | Open/Thailand | Art Director |
| Noppakate Tawun-Unnop | Open/Thailand | Associate Creative Director |
| Wutikai Chaika | Open/Thailand | Associate Creative Director |
| Juntiga Nasunee | Open/Thailand | Executive Creative Director |
| Robert Andrew Hall | Open/Thailand | General Manager |
| Eric Yeo | Lowe/Thailand | Chief Creative Officer |
When it comes to social media, it’s all about getting people to share. Heineken wanted to see if we could get people to do the opposite. It created 'The Unshare Party'. It was the Heineken party of the year, and featured world-class DJ Breakbot. It’s the kind of party that you would have been Tweeting and sharing with your friends like crazy. But there’s a catch. Every hour, Heineken released one ticket, and you had to be the first one to grab it to gain entry to the party. Ultimately, this made those tickets the most sought-after in town.