Title | FLASH |
Brand | NEW ZEALAND TRANSPORT AGENCY |
Product / Service | ROAD SAFETY |
Category | C04. Community Applications |
Entrant | CLEMENGER BBDO Wellington, NEW ZEALAND |
Entrant Company | CLEMENGER BBDO Wellington, NEW ZEALAND |
Advertising Agency | CLEMENGER BBDO Wellington, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Resn | Resn | Sound Design |
Resn | Resn | Music Track |
Resn | Resn | Digital Production House |
Emily Goulden | OMD | Media Planner |
Hayley Smith | Account Executive | |
Julianne Hastings | Account Director | |
Terry Williams-Wilcock | Planner | |
Paul Nagy | Writer | |
Jon Pickersgill | Writer | |
Sarah Jackson | Art Director | |
Brigid Alkema | Clemenger BBDO | Art Director |
Thomas Scovell | Clemenger BBDO | Digital Creative Director |
Philip Andrew | Clemenger BBDO | Executive Creative Director |
Young men account for over half of speed related crashes. They believe themselves invincible and steadfastly ignore safety messages. But they’re avid gamers and love to hear about the latest releases. In this world they speed, crash, die, and then start over. So we put our target in the driving seat and had them experience the emotion of their own death. To get them to engage we had to promote, and deliver, a top-notch game. And we had to show them not just any death but their own – flashing their life before their eyes using their loved one's images.