| Title | REAL TIME MANUFACTURING |
| Brand | WESTSIDE |
| Product / Service | WESTSIDE RETAIL STORES |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | HANSA CEQUITY Mumbai, INDIA |
| Entrant Company | HANSA CEQUITY Mumbai, INDIA |
| Advertising Agency | HANSA CEQUITY Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Uma Talreja | Westside | Head/Marketing |
| Saritha Iyer | Hansa Cequity | Social Media Executive |
| Archana Yadav | Hansa Cequity | Sr. Executive/Digital |
| Teesha Thomas | Hansa Cequity | Jr. Copywriter |
| Faye Rodrigues | Hansa Cequity | Sr. Copywriter |
| Anna Fernandes | Hansa Cequity | Creative Director |
| Samit Malkani | Hansa Cequity | Strategic Creative Director |
| Nishad Ramachandran | Hansa Cequity | Vp - Digital |
Task: Launch Westside's Twitter profile. Challenge: Overcome more established brands that used expensive giveaways in order to trend. Strategy: Leverage an unused piece of Twitter real estate - the Twitter bio - and combine it with real time marketing. Idea: Real Time Manufacturing. In the lead up to Father's Day, users were asked to dedicate their bios to their dad. We would then take that bio, turn it into a personalised magnet and ship it to the user's father, in just 3 hours.