Title | TRIAL BY TIMELINE |
Brand | AMNESTY INTERNATIONAL |
Product / Service | AMNESTY INTERNATIONAL |
Category | C04. Community Applications |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency 2 | PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Anita Harvey | Amnesty International Nz | Media/Communications Manager |
Rebecca Emery | Amnesty International Nz | Deputy Director ( Campaigns/Research/Advocacy/Communications) |
Scott Wilson | Assembly | Animation - Designer |
Matt Von Trott | Assembly | Animation - Design Lead |
Amanda Chambers | Assembly | Animation - Executive Producer |
James Mcmullan | Colenso Bbdo | Agency Producer |
Hayley Pardoe | Colenso Bbdo | Planner |
Eileen Cosgrove-Moloney | Colenso Bbdo | Account Executive |
Helen Fitzsimons | Colenso Bbdo | Account Director |
Ben Polkinghorne | Colenso Bbdo | Copywriter |
Anna Stickley | Colenso Bbdo | Art Director |
Dan Wright | Colenso Bbdo | Digital Creative Director/Art Director |
Levi Slavin | Colenso Bbdo | Creative Director |
Nick Worthington | Colenso Bbdo | Creative Chairman |
Through sheer luck, New Zealanders live in the freest country on Earth. We're free to say what we're thinking, wear what we want, choose our friends; freedoms taken for granted. In a country as fortunate as ours, Amnesty International is a movement supported by only a small few. To increase awareness and support, we wanted all Kiwis to experience what it might be like to live without basic human rights. We launched Trial by Timeline: a Facebook application that scans your Timeline, studies your profile and everything you've ever liked or posted, then sentences you to real punishments. Finally, it asks you to use your freedom to help free others and support Amnesty International.