| Title | INSTANT NEWS SATIRE |
| Brand | SAMSUNG |
| Product / Service | SAMSUNG GALAXY NOTE II |
| Category | B02. Consumer Products |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency 2 | PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Rachel Mcauley | Samsung | Mobile Communication Manager |
| Peter Bromhead | N/A | Cartoonist |
| Nanette Miles | Toybox | Production Company Producer |
| Toybox | Production Company | |
| Vikash Deepchand | Colenso Bbdo | Digital Developer |
| Craig Thompson | Colenso Bbdo | Digital Designer |
| Toby Yonge | Starcom | Senior Planner |
| Jason Sullivan/Melissa Evans | Apn Digital | Media Strategist |
| Mike Cornwell | Samsung | Marketing Director |
| Andy Mcleish | Colenso Bbdo | Head Of Planning |
| Amanda Theobald/Jen Storey | Colenso Bbdo | Agency Producer |
| Justine Boyd | Colenso Bbdo | Group Account Director |
| Ben Polkinghorne | Colenso Bbdo | Copywriter |
| Anna Stickley | Colenso Bbdo | Art Director |
| Dan Wright | Colenso Bbdo | Digital Creative Director |
| Levi Slavin | Colenso Bbdo | Creative Director |
| Nick Worthington | Colenso Bbdo | Creative Chairman |
News is available instantly online yet the humble newspaper cartoon lags a day behind. So, to showcase that the Samsung Galaxy Note 2 is perfect for effortless and instant creativity, we made Instant Satire. Every day for a month New Zealand’s most respected and awarded cartoonist, Peter Bromhead, reacted instantly to top online news stories. The phone empowered him to draw a cartoon that appeared instantly next to the story it related to. The cartoon could finally keep up with the news. Thanks to the Note 2 and Peter, we went beyond the banner. We became part of the content.