HYSAN PLACE 360 DIGITAL SOLUTION

TitleHYSAN PLACE 360 DIGITAL SOLUTION
BrandLEE GARDENS
Product / ServiceSHOPPING MALL
CategoryD01. Integrated Digital Campaign
EntrantDESIGNERCITY Hong Kong, HONG KONG
Entrant Company DESIGNERCITY Hong Kong, HONG KONG
Advertising Agency DESIGNERCITY Hong Kong, HONG KONG

Credits

Name Company Position
Herbert Lee Designercity Technology Director
Maggie Leung Designercity Art Director
Leo Tsui Designercity Strategic Account Director
Marco Lam Designercity Strategic Creative Director

Brief Explanation

The pioneer for a new generation of malls offering connected experiences to customers, using digital inspiration to make the familiar feel special. Our integrated solution is designed to enhance every aspect of Hysan Place shopping and dining. With online, mobile, social media, and wayfinding, technology enhances each experience. Website offers blogs, promotions, happenings and information such as shop/dining listings. 3D Wayfinding kiosks show how to reach your shopping/dining destination - make a restaurant booking at the F&B kiosk. A mobile app keeps shoppers aware of offers and the Facebook promotion page has attracted more than 20,000 Likes.

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