Title | THE CLUB ROOM |
Brand | LION DAIRY |
Product / Service | FARMERS UNION ICED COFFEE |
Category | A02. Fast Moving Consumer Goods |
Entrant | STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA |
Advertising Agency | AJF PARTNERSHIP Melbourne, AUSTRALIA |
Entrant Company | STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Tanya Lincke | Starcom Medivest Group | Investment Manager |
Jessica Bell | Starcom Medivest Group | Client Business Manager |
Bianca Wallis | Starcom Medivest Group | Content Manager |
How can you take a drink and make it a national past time and get men talking like real men again? The Farmers Union Iced Coffee brand had been invisible outside of one state in Australia. We knew we could communicate to the rest of the country through sport, the challenge, finding a common sporting ground. Sport in Australia pits state against state, mate against mate. Cricket a national passion, allowed us to create The Club Room - where stories on and off the field were told, offering fans content about the game and deliver a sales increase of 45%