Title | POINT PUBLISHERS |
Brand | KOREAN BRAILLE LIBRARY |
Product / Service | BRAILLE BOOKS FOR CHILDREN |
Category | A06. Public Service, Charity & Fund Raising |
Entrant | CREATIVIA Seoul, SOUTH KOREA |
Entrant Company | CREATIVIA Seoul, SOUTH KOREA |
Advertising Agency | CREATIVIA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Da-Som Yoon | Creativia | Project Manager |
Hong-Hwi Ann | Creativia | Copywriter |
Ju-A Kwon | Creativia | Art Director |
Dong-Kyun You | Creativia | Copywriter |
Eun-Ji Cho | Creativia | Copywriter |
Mee-Hee Lee | Creativia | Digital Creative Director |
Jin-Hee Park | Creativia | Art Director |
Su-Bin Kim | Creativia | Art Director |
So-Min Park | Creativia | Creative Developer |
Xin-Tan | Creativia | Director |
Jae-Yeol Kim | Creativia | Creative Director |
Chan-Woo Lee | Creativia | Executive Creative Director |
In-Suh Chung | Creativia | Executive Creative Director |
Insufficiency of books led to the staggering illiteracy rate of blind children, up to 85%. Korean Braille Library wanted a solution to distribute Braille books for children. Point Publishers, where 1 credit card point becomes 1 Braille point, was established. When the sentence is selected, the card reward points are donated in equal number of the Braille points needed for translation. When all sentences are translated, a real Braille-book is published for children. For 50 days, 5,300 Braille books were published and delivered, 39,096,964 points($35,000) were donated. Campaign was introduced to over 50 newspapers, 5,624 blogs, and countless social media.