Title | DISCOVER HONG KONG WEBSITE |
Brand | HONG KONG TOURISM BOARD |
Product / Service | TRAVEL, TOURISM ADVICE AND INFORMATION |
Category | A05. Consumer Services |
Entrant | DESIGNERCITY Hong Kong, HONG KONG |
Entrant Company | DESIGNERCITY Hong Kong, HONG KONG |
Advertising Agency | DESIGNERCITY Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Liam Cheung | Designercity | Senior Designer |
Stephanie Pak | Designercity | Creative Director |
Leo Tsui | Designercity | Strategic Account Director |
Everett Rodriguez | Designercity | Strategic Creative Director |
Challenge was to recreate the Hong Kong Tourism Board’s ‘Discover Hong Kong’ website by making it more user-friendly, updating the design – introducing social media, e-guides, app downloads and streaming video – to promote HK to the world. The new site attracts visitors to stay longer and increases income from tourism. It includes a new IA, navigation and structure. Content is more interactive, intuitive and engaging – with access to tourist information and Travel Kits. The site has been designed to evolve long-term, incorporating mobile, social media and streaming video – it's a magnet for millions of international visitors.