| Title | KEEP IT SAFE |
| Brand | VICTORIAN GOVERNMENT |
| Product / Service | KEEP IT SAFE |
| Category | A06. Public Service, Charity & Fund Raising |
| Entrant | DEEPEND Sydney, AUSTRALIA |
| Entrant Company | DEEPEND Sydney, AUSTRALIA |
| Advertising Agency | DEEPEND Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Lisa Mckenzie | Deepend | Producer |
| Jen Tucker | Deepend | Strategy Director |
| Chris Joyner | Deepend | Client Services Director |
| Ash Winch | Deepend | Flash Developer |
| Brayden Meyer | Deepend | Flash Developer |
| Sam Brook | Deepend | Developer |
| Rick Lannan | Deepend | Technical Director |
| Andrew Isaac | Deepend | Art Director |
| Fred Haas | Deepend | Creative Director |
The 'Keep it Safe' project aims to increase awareness and preparation for fire related disasters by generating discussion between children and parents in a fun, non-threatening manner. Project materials were initially distributed to 10,000 elementary students from schools in the high risk Victorian Bushfire Risk register. The initiative has been praised by the Department of Education and Early Childhood Development, teachers, parents and students. Aiming to promote long-term positive behaviour change in a new generation of Victorians, 'Keep it Safe' has pushed every existing boundary in what has been done in terms of safety and education.