Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Information/Business Products & Services
TOKYO CITY SYMPHONY
MORI BUILDING CO.
ROPPONGI HILLS
SIX Tokyo JAPAN
Bronze
A02 Fast Moving Consumer Goods
BEYOND THE WALL
FRUCOR BEVERAGES
MOUNTAIN DEW
COLENSO BBDO Auckland NEW ZEALAND
Short List
V ROBBERS
FRUCOR BEVERAGES LTD
V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Bronze
A03 Cars & Automotive
NEXT A-CLASS
MERCEDES-BENZ JAPAN
A-CLASS
HAKUHODO Tokyo JAPAN
Bronze
A04 Other Consumer Products
UNIQLO HEATTECH DELIVER THE WARMTH OF YELL
UNIQLO
HEATTECH
THE STRIPPERS Tokyo JAPAN
Bronze
A05 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA
GOOGLE CHROME
M&C SAATCHI Sydney AUSTRALIA
Silver
A06 Public Service, Charity & Fund Raising
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY
BRAILLE BOOKS FOR CHILDREN
CREATIVIA Seoul SOUTH KOREA
Bronze
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
Bronze
FLASH
NEW ZEALAND TRANSPORT AGENCY
YOUTH SPEED
CLEMENGER BBDO Wellington NEW ZEALAND
Short List
HOMEPAGE FOR THE HOMELESS
LADDER
HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Silver
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE
DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS AND THE DUCHENNE FOUNDATION
AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
FINCH / REACTIVE Sydney AUSTRALIA
Gold
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver
ANYTIME, ANYWHERE
AUSTRALIAN DEFENCE FORCE
AIRFORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze
GOOGLE MAPS TREASURE PROJECT
GOOGLE
GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
B02 Consumer Products
INSTANT NEWS SATIRE
SAMSUNG
SAMSUNG GALAXY NOTE II
COLENSO BBDO Auckland NEW ZEALAND
Bronze
EYESIGHT ROBOTIZED PROJECT
FUJI HEAVY INDUSTRIES
SUBARU EYESIGHT
1-10DESIGN Kyoto JAPAN
Short List
B03 Consumer Services
ALLIANZ ‘BE OK’ YOUTUBE BUTTON
ALLIANZ
CAR INSURANCE
MERCERBELL Sydney AUSTRALIA
Short List
B04 Public Service, Charity & Fund Raising
DIGITAL EARTH HOUR
WWF CHINA
WWF CHINA
BBH CHINA Shanghai CHINA
Short List
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS AND THE DUCHENNE FOUNDATION
AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
FINCH / REACTIVE Sydney AUSTRALIA
Silver
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
THE MISSING PERSON PRE-ROLL
THE AUSTRALIAN FEDERAL POLICE
MISSING PERSONS UNIT
VML Sydney AUSTRALIA
Short List
C01 Online Video
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA
SPACE BROTHERS
PARTY Tokyo JAPAN
Bronze
GOOGLE MAPS TREASURE MODE
GOOGLE
GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
PLAY! THE QUIETEST SUCTION POWER
ELECTROLUX JAPAN
VACUUM CLEANER
TBWA\HAKUHODO Tokyo JAPAN
Bronze
1 DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND
TOURISM TROPICAL NORTH QUEENSLAND
SAPIENTNITRO Brisbane AUSTRALIA
Short List
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
BEER CHASE
CARLTON & UNITED BREWERIES
CARLTON DRAUGHT
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
ANYTIME, ANYWHERE
AUSTRALIAN DEFENCE FORCE
AIRFORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
C02 Viral & Email Marketing, e-cards etc.
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
SCREEN-AGE LOVE STORY
PLDT
MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
PUSH FOR ULTRABOOK
INTEL CORPORATION
ULTRABOOK
PARTY Tokyo JAPAN
Bronze
C03 Branded Utility/Tools (for Digital)
DOTS MAP
HONDA MOTOR CO.
INTERNAVI
DENTSU Tokyo JAPAN
Bronze
TOKYO CITY SYMPHONY
MORI BUILDING CO.
ROPPONGI HILLS
SIX Tokyo JAPAN
Bronze
HOMEPAGE FOR THE HOMELESS
LADDER
HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS AND THE DUCHENNE FOUNDATION
AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
FINCH / REACTIVE Sydney AUSTRALIA
Short List
OLD PHONES GIVE NEW LIFE
SINGTEL
PROJECT SILVERLINE
OGILVY & MATHER SINGAPORE SINGAPORE
Gold
C04 Community Applications
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
Short List
FLASH
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO Wellington NEW ZEALAND
Short List
FIND YOUR GREATNESS
NIKE
NIKE
WIEDEN+KENNEDY SHANGHAI Shanghai CHINA
Bronze
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS AND THE DUCHENNE FOUNDATION
AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
FINCH / REACTIVE Sydney AUSTRALIA
Short List
C05 Games
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver
CHROME WORLD WIDE MAZE
GOOGLE JAPAN INC.
CHROME EXPERIMENTS
PARTY Tokyo JAPAN
Bronze
ZERO IN
DEFENCE FORCE RECRUITING
NAVY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
C06 Other Digital Channels
THE COCA-COLA REMIX BOTTLE
COCA-COLA
COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
HYPER NEBUTA PROJECT
INTEL
ULTRABOOK
TAIYO KIKAKU Tokyo JAPAN
Short List
MARIONETTEBOT
UNITED ARROWS
GREEN LABEL RELAXING
TBWA\HAKUHODO Tokyo JAPAN
Bronze
UGOKIDASE TOKYO
NIKE
NIKE+
AKQA London UNITED KINGDOM
Bronze
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Short List
D01 Integrated Digital Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA
GOOGLE CHROME
M&C SAATCHI Sydney AUSTRALIA
Short List
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Bronze
THE V MOTION PROJECT
FRUCOR BEVERAGES
V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Short List
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver