Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
C03 Challenger Brand Strategy
STAYFREE DAUGHTER'S DAY JOHNSON & JOHNSON STAYFREE SANITARY PADS	DDB MUDRA Mumbai	INDIA
CELEBRATING SMALLER POCKETS OF ACHIEVEMENT WILLIAM GRANT & SONS MONKEY SHOULDER	IPROSPECT Sydney	AUSTRALIA
LET THERE BE LIGHT ENERGIZER PORTABLE LIGHTS	CHEIL WORLDWIDE Dubai	UNITED ARAB EMIRATES
C04 Breakthrough on a Budget
MAGPAREHISTROKA (REGISTERTOVOTE.COM) COMMISSION ON ELECTIONS MAGPAREHISTROKA (REGISTERTOVOTE.COM)	MULLENLOWE TREYNA Makati City	THE PHILIPPINES
IT'S NOT OK TRUECALLER TRUECALLER: CALLER ID	WIRALITY MEDIA PRIVATE LIMITED Bangalore	INDIA
MEDDLE IN THE NEW ZEALAND ELECTION EVERY KIWI VOTE COUNTS (IVOTE) NZ ELECTION	SPECIAL Auckland	NEW ZEALAND	Bronze
C05 Multi-market Strategy
TOYOTA ASIA PACIFIC BRAND STRATEGY TOYOTA ASIA PACIFIC AUTOMOTIVE	HOUSTON GROUP Sydney	AUSTRALIA
AUTODESK GOES GLOCAL: DRIVING APAC GROWTH AUTODESK AUTODESK	AUTODESK	SINGAPORE
H FOR HANDWASHING LIFEBUOY HANDWASHING EDUCATION	LOWE LINTAS Mumbai	INDIA	Gold Spike
C06 Long-term Strategy
LONG - OVER BEER CANADIAN CLUB CANADIAN CLUB	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA
LONG - HELP NRMA INSURANCE INSURANCE	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	Bronze
LIVE A LITTLE FREER AAI AA INSURANCE	DDB NEW ZEALAND Auckland	NEW ZEALAND
THE DANCE SPEIGHT'S - LION SPEIGHT'S	DDB NEW ZEALAND Auckland	NEW ZEALAND
LOTTO "IMAGINE" LOTTO NEW ZEALAND NZ LOTTERIES	DDB NEW ZEALAND Auckland	NEW ZEALAND
ARIEL#SHARETHELOAD LONG TERM ARIEL LIQUID DETERGENT ARIEL	BBDO INDIA Mumbai	INDIA	Short List
MCDONALD'S CLASSROOM MCDONALD'S MCDONALD'S	LEO BURNETT Manila	THE PHILIPPINES
CARE LIVES ON P&G VICKS INDIA	PUBLICIS SINGAPORE Singapore	SINGAPORE
KFC: THE GROWTH OF COLONEL KI YUM CHINA KFC	MINDSHARE CHINA Shanghai	CHINA	Short List
PHIREY ESHO BENNETT, COLEMAN AND COMPANY LIMITED PUBLICATION	BENNETT COLEMAN & CO. LTD. Kolkata	INDIA
MYNTRA FASHION SUPERSTAR MYNTRA MYNTRA FASHION SUPERSTAR- FASHION REALITY SHOW	SCHBANG DIGITAL SOLUTIONS Bangalore	INDIA
C07 Corporate Purpose & Social Responsibility
AUSTRALIA IS WHY TELSTRA TELECOMMUNICATIONS	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA
EATQUAL MCDONALD'S MCDONALD'S	DDB MUDRA Mumbai	INDIA	Short List
L'OREAL STAND UP AGAINST STREET HARASSMENT L'OREAL L'OREAL	M&C SAATCHI INDONESIA Jakarta	INDONESIA
OVERSHOOT DAY CHANGE AA	CHANGE VIETNAM Ho Chi Minh City	VIETNAM
GARNIER GREEN BEAUTY GARNIER GARNIER	M&C SAATCHI INDONESIA Jakarta	INDONESIA
THE LEFT-OVERS COLLECTION BITI'S VIETNAM BITI'SHUNTER	BITI'S Ho Chi Minh City	VIETNAM
MAKING ONLINE A SAFE SPACE FOR WOMEN OYO OYO	OYO HOTELS AND HOMES PVT LTD. Gurgaon	INDIA
OMO DIRT FOR GOOD UNILEVER OMO	MINDSHARE CHINA Shanghai	CHINA
KANGSHIFU: POWERFUL WITHOUT SUGAR KANGSHIFU (MASTERKONG) KANGSHIFU ZERO-SUGAR ICED TEA	MINDSHARE CHINA Shanghai	CHINA
#UGLYBLACKBOX SEISHIN PLASTIC AND AESTHETIC SURGERY SEISHIN’S "SINCERITY" TOWARDS COSMETIC SURGERY	I&S BBDO Tokyo	JAPAN
PLASTIC UPCYCLING PROJECT_YELLOW EDITION KB KOOKMIN CARD KB KOOKMIN CARD	CHAI COMMUNICATION Seoul	SOUTH KOREA
ONE HOUSE TO SAVE MANY SUNCORP BRAND ONE HOUSE	LEO BURNETT Sydney	AUSTRALIA	Silver
STAYFREE DAUGHTER'S DAY JOHNSON & JOHNSON STAYFREE SANITARY PADS	DDB MUDRA Mumbai	INDIA
LOST VOTES BENNETT, COLEMAN AND COMPANY LIMITED PUBLICATIONS	BENNETT COLEMAN & CO. New Delhi	INDIA	Short List
H FOR HANDWASHING LIFEBUOY HANDWASHING EDUCATION	LOWE LINTAS Mumbai	INDIA	Silver
C08 Market Disruption
9X16 STORES VISA VISA	BBDO SINGAPORE	SINGAPORE
GRABADS X KNORR KNORR KNORR	GRABADS Singapore	SINGAPORE
GRABADS X MCDONALD'S INDONESIA MCDONALD'S MCDONALD'S INDONESIA MINI CUTS SPICY CHICKEN	GRABADS Singapore	SINGAPORE
KFC: COLONEL KI'S COLLECTOR CARDS YUM CHINA KFC	MINDSHARE CHINA Shanghai	CHINA
ONE HOUSE TO SAVE MANY SUNCORP BRAND ONE HOUSE	LEO BURNETT Sydney	AUSTRALIA	Bronze
THE SHOW MUST GLOW ON EXCEED SPORTS AND ENTERTAINMENT GLOW FESTIVAL	CONSTRUCT DIGITAL Singapore	SINGAPORE
GIVE A FLYBUYS FLYBUYS FLYBUYS	CHE PROXIMITY Sydney	AUSTRALIA
WHERE'S THE NOODLE? INDOMIE INDOMIE INSTANT NOODLE	ROMP. Jakarta	INDONESIA

C03 Challenger Brand Strategy
STAYFREE DAUGHTER'S DAY
JOHNSON & JOHNSON / STAYFREE SANITARY PADS

DDB MUDRA Mumbai

INDIA
CELEBRATING SMALLER POCKETS OF ACHIEVEMENT
WILLIAM GRANT & SONS / MONKEY SHOULDER

IPROSPECT Sydney

AUSTRALIA
LET THERE BE LIGHT
ENERGIZER / PORTABLE LIGHTS

CHEIL WORLDWIDE Dubai

UNITED ARAB EMIRATES

C04 Breakthrough on a Budget
MAGPAREHISTROKA (REGISTERTOVOTE.COM)
COMMISSION ON ELECTIONS / MAGPAREHISTROKA (REGISTERTOVOTE.COM)

MULLENLOWE TREYNA Makati City

THE PHILIPPINES
IT'S NOT OK
TRUECALLER / TRUECALLER: CALLER ID

WIRALITY MEDIA PRIVATE LIMITED Bangalore

INDIA
MEDDLE IN THE NEW ZEALAND ELECTION
EVERY KIWI VOTE COUNTS (IVOTE) / NZ ELECTION

SPECIAL Auckland

NEW ZEALAND

Bronze