Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A06 Not-for-profit / Charity / Government
BUHUNDEI WWF MONGOLIAN SAIGA (CRITICALLY ENDANGERED SPECIES)	VIRAL PARTNERS Ulaanbaatar	MONGOLIA
I WISH YOU WERE A NON-SMOKER(NODAM TAG) MINISTRY OF HEALTH AND WELFARE ANTISMOKING CAMPAIGN	HS AD Seoul	SOUTH KOREA
MAGPAREHISTROKA (REGISTERTOVOTE.COM) COMMISSION ON ELECTIONS MAGPAREHISTROKA (REGISTERTOVOTE.COM)	MULLENLOWE TREYNA Makati City	THE PHILIPPINES
DAVID'S UNUSABLES MOTOR NEURONE DISEASE ASSOCIATION CHARITY	SPECIAL Auckland	NEW ZEALAND	Short List
#MASKMARRIESVACCINE GERAKAN PAKAI MASKER GERAKAN PAKAI MASKER	PT. HUTCHISON 3 INDONESIA Jakarta	INDONESIA
YOUR PLASTIC DIET WWF WWF	GREY MALAYSIA Petaling Jaya	MALAYSIA	Gold Spike
MEET THE SURVIVORS NA POLIO ERADICATION	OGILVY PAKISTAN Islamabad	PAKISTAN
B01 Use of Insights & Analytics
EATQUAL MCDONALD'S MCDONALD'S	DDB MUDRA Mumbai	INDIA
SMALL BUSINESS DRIVE LEXUS LEXUS UX	TBWA\HONG KONG Hong Kong	HONG KONG	Short List
GRABADS X MCDONALD'S INDONESIA MCDONALD'S MCDONALD'S INDONESIA MINI CUTS SPICY CHICKEN	GRABADS Singapore	SINGAPORE
GIVE A FLYBUYS FLYBUYS FLYBUYS	CHE PROXIMITY Sydney	AUSTRALIA
ARIEL #SHARETHELOAD FOR EQUAL SLEEP ARIEL LIQUID DETERGENT ARIEL	BBDO INDIA Mumbai	INDIA
UFS' KILLER RECIPES UNILEVER UNILEVER FOOD SOLUTIONS (UFS)	MINDSHARE CHINA Shanghai	CHINA
YILI X XIAOMI'S SMART VENDING MACHINE YILI YILI	MINDSHARE CHINA Shanghai	CHINA
NEW CURRENCY IN KAZAKHSTAN VIENSKIY KVARTAL RESIDENTIAL COMPLEX VIENSKIY KVARTAL RESIDENTIAL COMPLEX	GFORCE\|GREY AFFILIATED AGENCY Almaty	KAZAKHSTAN
STAYFREE DAUGHTER'S DAY JOHNSON & JOHNSON STAYFREE SANITARY PADS	DDB MUDRA Mumbai	INDIA
YOUR PLASTIC DIET WWF WWF	GREY MALAYSIA Petaling Jaya	MALAYSIA	Silver
THE BABY DOVE #REALMOMSVILLAGE CHATBOT: A DATA-DRIVEN CAMPAIGN RECOGNIZING MOMS’ NEEDS UNILEVER PHILIPPINES BABY DOVE	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
UNILEVER SKIN: EXPANDING DATA COLLECTION FOR PERSONALIZED COMMUNICATIONS UNILEVER PHILIPPINES UNILEVER	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
B02 Use of Mobile & Devices
SLOW ROAD JEJU TOURISM ORGANIZATION SLOW ROAD	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
9X16 STORES VISA VISA	BBDO SINGAPORE	SINGAPORE
KANGSHIFU'S CHINESE NEW YEAR KARAOKE REUNION KANGSHIFU (MASTERKONG) KANGSHIFU ICED TEA	MINDSHARE CHINA Shanghai	CHINA
CASTROL: PROTECT THE PROTECTORS BP CASTROL MAGNATEC	MINDSHARE CHINA Shanghai	CHINA
QQ STAR MILK X DISCOVERY'S KENYAN SAFARI YILI QQ STAR MILK	MINDSHARE CHINA Shanghai	CHINA
YILI X XIAOMI'S SMART VENDING MACHINE YILI YILI	MINDSHARE CHINA Shanghai	CHINA
THE SMART SIM-SYNCED LIGHTSTICK SMART PREPAID SMART COMMUNICATIONS	DENTSU JAYME SYFU Makati City	THE PHILIPPINES
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	Gold Spike
TUNA SCOPE 2021 SOJITZ CORPORATION TUNA SCOPE	DENTSU INC. Tokyo	JAPAN	Short List
B03 Use of Social & Digital Platforms
WHEN WILL SHE BE RIGHT? UN WOMEN AUSTRALIA GENDER EQUALITY	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	Short List
OLYMPICS OYO OYO	OYO HOTELS AND HOMES PVT LTD. Gurgaon	INDIA
A NEW BIG MAC FOR A NEW GENERATION MCDONALD'S BIG MAC BACON	DDB Hong Kong	HONG KONG
KANGSHIFU'S CHINESE NEW YEAR KARAOKE REUNION KANGSHIFU (MASTERKONG) KANGSHIFU ICED TEA	MINDSHARE CHINA Shanghai	CHINA
UFS' KILLER RECIPES UNILEVER UNILEVER FOOD SOLUTIONS (UFS)	MINDSHARE CHINA Shanghai	CHINA
LAY'S: FIND YOUR FLAVOUR PEPSICO LAY'S	MINDSHARE CHINA Shanghai	CHINA
SPOTIFY X SB19: CONNECTING TO LOCAL CULTURES AND FANDOMS SPOTIFY SB19	TBWA\SINGAPORE Singapore	SINGAPORE
KEEPING MOONCAKE FESTIVAL ALIVE MONDELEZ KINH DO KINH DO MOONCAKE	PUBLICIS Ho Chi Minh City	VIETNAM
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	Bronze
#SANAALLWITHESKINOL TWITTERSERYE UNILEVER PHILIPPINES ESKINOL	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
THE SHOW MUST GLOW ON - STRATEGY & EFFECTIVENESS B03 EXCEED SPORTS AND ENTERTAINMENT GLOW FESTIVAL	CONSTRUCT DIGITAL Singapore	SINGAPORE
MONEY HEIST - SEASON 5 INDIA NETFLIX MONEY HEIST SEASON 5 CAMPAIGN	CREATIVELAND ASIA Mumbai	INDIA
THE SAMPLE HALF BRA SABINA SABINA INVISIBLE WIRE	CJ WORX Bangkok	THAILAND	Short List
B04 Live Brand Experience
SMALL BUSINESS DRIVE LEXUS LEXUS UX	TBWA\HONG KONG Hong Kong	HONG KONG	Short List
#BOOKTHEMOUT SOUTH AUSTRALIA TOURISM COMMISSION SOUTH AUSTRALIA	TBWA\ADELAIDE Adelaide	AUSTRALIA
TINY PUB EMERSON'S - LION EMERSON'S BEER	DDB NEW ZEALAND Auckland	NEW ZEALAND	Short List
MCDONALD'S CLASSROOM MCDONALD'S MCDONALD'S	LEO BURNETT Manila	THE PHILIPPINES	Short List
PIZZA HUT'S STAND-UP COMEDY RESTAURANT YUM CHINA PIZZA HUT	MINDSHARE CHINA Shanghai	CHINA
KFC: COLONEL KI'S COLLECTOR CARDS YUM CHINA KFC	MINDSHARE CHINA Shanghai	CHINA
KANGSHIFU: POWERFUL WITHOUT SUGAR KANGSHIFU (MASTERKONG) KANGSHIFU ZERO-SUGAR ICED TEA	MINDSHARE CHINA Shanghai	CHINA
PEPSI BLACK'S VIRTUAL BAND EXPERIENCE PEPSICO PEPSI BLACK	MINDSHARE CHINA Shanghai	CHINA
THE SMART SIM-SYNCED LIGHTSTICK SMART PREPAID SMART COMMUNICATIONS	DENTSU JAYME SYFU Makati City	THE PHILIPPINES

A06 Not-for-profit / Charity / Government
BUHUNDEI
WWF / MONGOLIAN SAIGA (CRITICALLY ENDANGERED SPECIES)

VIRAL PARTNERS Ulaanbaatar

MONGOLIA
I WISH YOU WERE A NON-SMOKER(NODAM TAG)
MINISTRY OF HEALTH AND WELFARE / ANTISMOKING CAMPAIGN

HS AD Seoul

SOUTH KOREA
MAGPAREHISTROKA (REGISTERTOVOTE.COM)
COMMISSION ON ELECTIONS / MAGPAREHISTROKA (REGISTERTOVOTE.COM)

MULLENLOWE TREYNA Makati City

THE PHILIPPINES
DAVID'S UNUSABLES
MOTOR NEURONE DISEASE ASSOCIATION / CHARITY

SPECIAL Auckland

NEW ZEALAND

Short List
#MASKMARRIESVACCINE
GERAKAN PAKAI MASKER / GERAKAN PAKAI MASKER

PT. HUTCHISON 3 INDONESIA Jakarta

INDONESIA
YOUR PLASTIC DIET
WWF / WWF

GREY MALAYSIA Petaling Jaya

MALAYSIA

Gold Spike
MEET THE SURVIVORS
NA / POLIO ERADICATION

OGILVY PAKISTAN Islamabad

PAKISTAN