| Title | THE OCEAN IS FILTHY ENOUGH |
| Brand | ZEROCO |
| Product / Service | ZEROCO CLEANING PRODUCTS |
| Category | A01. Consumer Goods |
| Entrant | TBWA\MELBOURNE Melbourne, AUSTRALIA |
| Idea Creation | TBWA\MELBOURNE Melbourne, AUSTRALIA |
| Production | DIRTY PUPPET Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Fadi Yaish | ‿ and us | Creative Direction and At Direction |
| Serena Chemaly | ‿ and us | Production |
| Lama Halimeh | ‿ and us | Brand manager |
| Jamie kenaway | ‿ and us | Idea and Copy |
| saymon Medeiros | ‿ and us | Idea |
| Ryan Atkinson | ‿ and us | Design |
| Magali Polverino | ‿ and us | Photography |
| Britt Manning | TBWA Melbourne | Art Director |
| Ben Grant | TBWA Melbourne | Copywriter |
| Joel Molinari | TBWA Melbourne | Strategy Director |
| Elsie Caney | TBWA Melbourne | Producer |
Situation: Zero Co make planet-friendly home-cleaning and personal-care products. Their zero-waste business model stops single-use plastic in its tracks and funds large scale ocean cleanups. Their ambition is to scale to 1% of Aussie households within the next 12 months so at this point, the current need is to be driving acquisitions in order to achieve scale. However, most Aussie households haven’t heard of Zero Co yet. Brief: The brief was to raise awareness and consideration of Zero Co via YouTube’s new TrueView for Action video format. We were tasked to drive interest of their audience segment (the Lazy Do-Gooders) to win the war on waste with Zero Co. Objectives: The objective for this was to increase brand awareness and consideration of Zero Co and its products, and convert prospects into customers.