| Title | LIVE A LITTLE FREER |
| Brand | AAI |
| Product / Service | AA INSURANCE |
| Category | A05. Consumer Services / Business to Business |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Media Placement | OMD NEW ZEALAND Auckland, NEW ZEALAND |
| PR | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production 2 | GOOD OIL FILMS Auckland, NEW ZEALAND |
| Production 3 | FINCH Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Ben Pegler | DDB New Zealand/Aotearoa | CD |
| Claire Colohan | DDB Group Aotearoa New Zealand | Lead Intergrated Producer |
| Rupert Price | DDB Group Aotearoa New Zealand | Chief Strategy Officer |
| Damon Stapleton | DDB Aotearoa/New Zealand | Chief Creative Officer |
| Gary Steele | DDB New Zealand/Aotearoa | Executive Creative Director |
| Judy Thompson | DDB Group Aotearoa New Zealand | Executive Producer |
| Stan Lee | DDB Group New Zealand | Art Director |
| Aiken Hutchinson | DDB Group New Zealand | Copywriter |
| Kate Lines | DDB Group New Zealand | Lead Business Partner |
| Lucy Paykel | DDB Group New Zealand | Senior Business Director |
| Toni Guy | DDB Group New Zealand | Senior Business Manager |
| Thinza Mon | DDB Group New Zealand | Senior Planner |
| Carina Egelhof | DDB Group New Zealand | Lead Digital Strategist |
| Rebekah ‘Bex’ Kelly | FINCH | Executive Producer |
| Sarah Cook | FINCH | Producer |
| Zia Mandviwalla | FINCH | Director |
| Maria Ines Manchego | FINCH | DOP |
| Johanna Scott | FINCH | Editor |
| Nakatomi . | FINCH | Post Production |
Although launched as a general insurer (Car, Home and Contents), AAI’s link to the New Zealand Automotive Association meant it was strongly associated with car insurance. Being pigeon-holed as a car insurer was creating two barriers to growth: 1) People add their Car and Contents to their Home insurance, not vice-versa. 2) The profit is in Home; Home policy premiums and tenures are higher than Car insurance. The brief: Build AAI’s brand to grow the business across the whole insurance portfolio – Home, Contents and Car – not just Car. The objectives: Communication - Grow AAI’s brand appeal through the advertising. Brand -Take AAI to #1 most preferred General Insurer, from oscillating between #2 and #3. Commercial - Increase Car, Home and Contents quotes by 13%, 20% and 5%. Commercial - Over the 3 years, accelerate new policy sales by 31%.