EATQUAL

Short List
TitleEATQUAL
BrandMCDONALD'S
Product / ServiceMCDONALD'S
CategoryC07. Corporate Purpose & Social Responsibility
EntrantDDB MUDRA Mumbai, INDIA
Idea Creation DDB MUDRA Mumbai, INDIA
PR DDB MUDRA Mumbai, INDIA

Credits

Name Company Position
Fadi Yaish ‿ and us Creative Direction and At Direction
Serena Chemaly ‿ and us Production
Lama Halimeh ‿ and us Brand manager
Jamie kenaway ‿ and us Idea and Copy
saymon Medeiros ‿ and us Idea
Ryan Atkinson ‿ and us Design
Magali Polverino ‿ and us Photography
Rahul Mathew Ddb Mudra Group Creative
Aditya Kanthy DDB Mudra Group Planning
Ashish Phatak DDB Mudra Group Creative
Shagun Seda DDB Mudra Group Creative
Siddhesh Khatavkar DDB Mudra Group Creative
Harshada Menon DDB Mudra Group Creative
Vilsen Gonsalves DDB Mudra Group Creative
Roy Sebastian DDB Mudra Group Creative
Vivek Bhatia DDB Mudra Group Creative Team
Shruti Parulekar DDB Mudra Group Creative Team
Asha Deora DDB Mudra Group Creative Team
Urja Patel DDB Mudra Group Creative Team
Aishwarya Likhite DDB Mudra Group Creative
Rahul Sharma DDB Mudra Group Creative
Anurag Tandon DDB Mudra Group Business Management
Murli Krishnan DDB Mudra Group Business Management
Debjani Roychoudhury DDB Mudra Group Business Management
Anchal Bhojwani DDB Mudra Group Business Management
Gaurav Magotra Ddb Mudra Business Management
Sonali Savla DDB Mudra Group Business Management
Bunsi Issar DDB Mudra Group Business Management
Mehak Jaini DDB Mudra Group Planning
Jaiprakash Tekwani DDB Mudra Group Planning
Somdatta Roychowdhuri DDB Mudra Group Planning
jay Gaikwad DDB Mudra Group Agency Production
Hrushikesh Inamdar DDB Mudra Group Agency Production
Avadhut Hembade QENCH STUDIOZ Photographer
Sunil Naik Sunil Naik Photographer
Vishal Sane Vishal Sane Photographer
Harshik Suraiya Vanilla Films Director
Kashif Memon Mothership Production Producer

Background

2% of India’s population is disabled, that’s nearly 27 million people - more than the entire population of Australia. 27 million individuals who are routinely left out of marketing efforts, national initiatives and even the most basic experiences, because of our deep-set apathy towards the disabled. Disability is an invisible problem in India, with the government and most companies doing the bare minimum. As McDonald’s, our mission was to ‘Make Delicious Feel-Good Moments Easy For Everyone’. But when we discussed disability, we somehow only fixated on the easy i.e., access and not feel-good experience. We realised that for many people with limited upper limb mobility the feel-good burger experience probably rated zero. Our objective was to right this wrong in a way that drove true inclusivity at McDonald’s – capturing the country’s attention, improving people’s perception of our brand and inviting audiences that had long been ignored by Food Retail.