| Title | SLOW ROAD |
| Brand | JEJU TOURISM ORGANIZATION |
| Product / Service | SLOW ROAD |
| Category | B02. Use of Mobile & Devices |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation 2 | T MAP MOBILITY Seoul, SOUTH KOREA |
| Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production | THE SHOT Seoul, SOUTH KOREA |
| Additional Company | BOXTREE CO., LTD. Jeju City, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Yehoon Lee | Cheil Worldwide | Chief Creative Officer |
| Seontaeck Kim | Cheil Worldwide | Creative Director |
| Joohee Lee | Cheil Worldwide | Creative Director |
| Hyewon Hyun | Cheil Worldwide | Copywriter |
| Jeongsil Lee | Cheil Worldwide | Copywriter |
| Sangho Lee | Cheil Worldwide | Account Director |
| Choongok Lee | Cheil Worldwide | Account Executive |
| Hyeonmun Kim | Cheil Worldwide | Account Executive |
| Sohyun Jess An | Cheil Worldwide | Account Executive |
| Seokju Hwang | Cheil Worldwide | Digital Technical Director |
| Churl Gwon | THE SHOT | Film Director |
| Inkyu Lee | THE SHOT | Director of Photography |
| Jisu Shin | THE SHOT | Assistant Director |
| Sehun Kim | THE SHOT | Producer |
| Bokyeom Kim | Tmap Mobility | Developer |
| Yonghun Kim | Tmap Mobility | Service Planner |
| Serin Son | Tmap Mobility | Service Planner |
| Hyojeong Jang | Freelancer | Product Manager |
| Sooyeon Baek | Freelancer | UX Designer |
| Jiwon Lee | Freelancer | Service Planner |
| Kwangjae Jee | BOX TREE | Big Data Analysis |
| Keeduk Kim | BOX TREE | Big Data Analysis |
| Jeongho Cho | Creative Bom | Graphic Designer |
| Sangjin Woo | Creative Bom | Graphic Designer |
Jeju Island is the most beautiful place in South Korea. This designated UNESCO World Natural Heritage site is a popular road trip destination to millions. More than 80% get around the island by car and rely on navigation apps to guide them. But all navigations only find the fastest route when you drive to and from locations. If you try to go off course via the coastal road, it continuously recalculates, eventually making you go back on the guided route and miss out on the beautiful scenery. It also makes everyone only take the boring in-land roads and highways, causing traffic during the high season. How can travelers experience Jeju to the fullest, even on the road? Is there a way to turn the boring car ride be into an epic journey?
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