WHEN WILL SHE BE RIGHT?

Bronze Spike
TitleWHEN WILL SHE BE RIGHT?
BrandUN WOMEN AUSTRALIA
Product / ServiceGENDER EQUALITY
CategoryA06. Not-for-profit / Charity / Government
EntrantTHE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Idea Creation THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA
Production RABBIT CONTENT Sydney, AUSTRALIA
Production 2 RABBIT CONTENT Sydney, AUSTRALIA
Post Production ARC EDIT Sydney, AUSTRALIA
Post Production 2 SONAR MUSIC Sydney, AUSTRALIA

Credits

Name Company Position
Mark Green The Monkeys part of Accenture Interactive Group CEO and Co-Founder
Scott Nowell The Monkeys part of Accenture Interactive Group Chief Creative Officer and Co-Founder
Vince Lagana The Monkeys part of Accenture Interactive Executive Creative Director
Connor Beaver The Monkeys, part of Accenture Interactive Creative Director
Scott Zuliani The Monkeys, part of Accenture Interactive Creative Director
Katie Kidd The Monkeys, part of Accenture Interactive Art Director
Lizzie Wood The Monkeys, part of Accenture Interactive Copywriter
Belinda Drew The Monkeys part of Accenture Interactive Account Management Head
Samantha Packham The Monkeys part of Accenture Interactive Content Manager
Charlotte Marshall The Monkeys part of Accenture Interactive Senior Planner
Charlotte Goodsir The Monkeys part of Accenture Interactive Social Strategist
Penny Brown The Monkeys part of Accenture Interactive Head of Production
Tanith Williamson The Monkeys part of Accenture Interactive Senior Integrated Producer
Simone O'Connor The Monkeys part of Accenture Interactive Senior Producer
Claudia Brookes The Monkeys part of Accenture Interactive Senior Producer
Lauren Elliot The Monkeys part of Accenture Interactive Design Lead
Eva Godeny The Monkeys part of Accenture Interactive Digital Design Lead
Tchaan Wilson-Townsend The Monkeys part of Accenture Interactive Designer
Madeline Kelly Rabbit Director
Alex Hay Rabbit Executive Producer
Alex Hay Rabbit Executive Producer
Lucas Jenner Rabbit Executive Producer
Alex Serafini Rabbit Director of Production
Phoebe Taylor ARC Edit Editor
Billy Wychgel ARC Edit Colourist
Viv Baker ARC Edit Online
Haylee Poppi Sonar Music, Sydney Producer
Peta Einberg Peta Einberg Casting Casting

Background

Although the UN is a famous global name, as a local organisation, UN Women Australia wasn’t well known, nor was its agenda: to achieve gender equality by 2030. Our job was to raise the profile of UNWA and help accelerate its agenda toward equality through awareness and donations. Objective 1: Increase YOY the total value of donations over the IWD campaign period. Objective 2: Increase YOY the number of donors over the IWD campaign period. Objective 3: Generate cultural impact for the brand and message Objective 4: Deliver $2 Million+ in Earned Media Value with $0 Media dollars. For a progressive developed nation, Australia is fraught with inequality. Australia is ranked 44th on the Global Gender Gap Index, we are a quarter century off closing the pay gap, women still do three times more unpaid care and domestic work and one in four women experience violence by an intimate partner.

Links

Supporting Webpage