THE SAMPLE HALF BRA

Short List
TitleTHE SAMPLE HALF BRA
BrandSABINA
Product / ServiceSABINA INVISIBLE WIRE
CategoryB04. Live Brand Experience
EntrantCJ WORX Bangkok, THAILAND
Idea Creation CJ WORX Bangkok, THAILAND
Media Placement SPORE Bangkok, THAILAND
PR SPORE Bangkok, THAILAND

Credits

Name Company Position
Saharath Sawadatikom CJ WORX Managing Director
Saharath Sawadatikom CJ WORX Art Director
Thanasorn Janekankit CJ WORX Chief Creative Officer
Thanasorn Janekankit CJ WORX Copywriter
Chotika Tantipong CJ WORX Creative Director
Vuthipong Jongyingcharoenyos CJ WORX Creative Group Head
Patthawan Sukton CJ WORX Art Director
Nichapat Ratanapraphat CJ WORX Strategic planner
Touchticha Choemvarachart CJ WORX Accounting Manager

Background

Sabina, Thailand’s leading brand of lingerie, launched its latest innovative line of wireless bras, “Sabina Invisible Wire.” With this innovation, the bras can provide both comfort of the wireless bra while keeping beautiful curves just like the wired bras. Sabina believes that any consumer who tries on Sabina Invisible Wire will understand the different level of comfort and see the beautiful curves that match what other wired bras can offer