MONEY HEIST - SEASON 5 INDIA

TitleMONEY HEIST - SEASON 5 INDIA
BrandNETFLIX
Product / ServiceMONEY HEIST SEASON 5 CAMPAIGN
CategoryB07. 360 Integrated Brand Strategy
EntrantCREATIVELAND ASIA Mumbai, INDIA
Idea Creation CREATIVELAND ASIA Mumbai, INDIA
Media Placement WAVEMAKER INDIA Mumbai, INDIA
Production JUGAAD MOTION PICTURES Mumbai, INDIA
Post Production JUGAAD MOTION PICTURES Mumbai, INDIA

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Pvt. Ltd. Creative Chairman
Shalini Sinha Creativeland Asia Pvt. Ltd. CI & Strategy
Anu Joseph Creativeland Asia Pvt. Ltd. Chief Creative Officer
Ritesh Rao Creativeland Asia Pvt. Ltd. Branch Head
Abhijat Bharadwaj Creativeland Asia Pvt. Ltd. Executive Creative Director
Sushant Barua Creativeland Asia Pvt. Ltd. Executive Creative Director
Gurdiksh Kaur Creativeland Asia Pvt. Ltd. Creative Partner
Aneesh Ayyappan Creativeland Asia Pvt. Ltd. Creative Partner
Pratyush Sinha Creativeland Asia Pvt. Ltd. Chief Strategy Officer
Kinnari Sanghvi CreativeLand Asia Creative Strategy Director
Nishant Raut CreativeLand Asia Creative Operations Director

Background

With a show available in Hindi, Tamil, and Telugu languages, Netflix India wanted to use Money Heist’s final season to orchestrate the biggest ever new customer acquisition heist. Additionally, we also wanted to show that for a non-Spanish speaking country like India, the Spanish in Money Heist itself would be no constraint, as Netflix was introducing numerous language dubs in India for the first time with Money Heist.

Links

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