TUNA SCOPE 2021

Short List
TitleTUNA SCOPE 2021
BrandSOJITZ CORPORATION
Product / ServiceTUNA SCOPE
CategoryB02. Use of Mobile & Devices
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN
Production INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Tokyo, JAPAN
Production 2 KOOZYT, INC. Tokyo, JAPAN
Production 3 DENTSU LIVE INC. Tokyo, JAPAN
Production 4 DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 5 DENTSU INC. Osaka, JAPAN
Additional Company DENTSU CREATIVE FORCE Tokyo, JAPAN

Credits

Name Company Position
Kazuhiro Shimura Dentsu.Inc Creative Director
Akimichi Hibi Dentsu.Inc Business Producer
Ryo Sasaki Dentsu.Inc Communication Planner / Copywriter
Daisuke Matsunaga Dentsu.Inc Art Director
Yukiko Matsue Dentsu.Inc Account Manager
Shunsuke Kani Dentsu.Inc Account Manager
Xinyi Deng Dentsu.Inc Account Manager
Hideyuki Hirai Dentsu.Inc Business Producer
Jyu Shou Dentsu.Inc Business Producer
Ryunosuke Tsuzuki Dentsu.Inc Business Producer
Akira Tomikawa INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Producer
Yusuke Masumoto INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Producer
Taira Kimura INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Producer
Keigo Ihara INFORMATION SERVICES INTERNATIONAL-DENTSU, LTD. Producer
Yasushi Miyajima Koozyt, Inc. Data Scientist
Hideyuki Ono Koozyt, Inc. Engineer
Amina Mim Koozyt, Inc. AI Engineer
Hasanur Rashid Koozyt, Inc. AI Engineer
Tomoyuki Kato DENTSU LIVE INC. Director
Tatsuya Murayama DENTSU LIVE INC. Producer
Masaya Ishii DENTSU LIVE INC. Producer
Chisako Hasegawa DENTSU LIVE INC. Producer
Takafumi Shindo SHINDII LLC. Producer
Takaomi Maeda DENTSU CREATIVE FORCE INC. Creative Producer
Hitoshi Nakao Dentsu Creative X Inc. Web Director
Shogo Hina AOIRO Web Designer
Katsuhiro Uto WOO inc. Designer
Takeshi Kaneko AD DENTSU OSAKA INC. Account Manager
Takanori Hosoi AD DENTSU OSAKA INC. Account Manager
Tokio Noji AD DENTSU OSAKA INC. Account Manager
Koichi Ikariyama DENTSU PUBLIC RELATIONS INC. PR Planner
Yuichiro Hagiwara DENTSU PUBLIC RELATIONS INC. PR Planner
Koichi Maeda DENTSU PUBLIC RELATIONS INC. PR Planner
Keita Ishikawa Dentsu mcgarrybowen China Business Producer
Taro Okada Dentsu mcgarrybowen China Business Producer

Background

Tuna―one of the ocean’s greatest treasures. The Tokyo market is a global center for marine products, where tuna examiners judge the quality of fish with their eyes. However, due to a shrinking fisheries industry and Tokyo’s rapidly aging population, the number of craftsmen has fallen to less than half of the industry’s golden age. In the near future, it’s feared that there will be no successors to carry on the occupation. Sojitz is a trading company that handles tuna from fishing grounds all over the world, and is committed to managing the quality of its own tuna by unifying standards by dispatching craftsmen around the world.To keep delivering a high standard of tuna in a future when tuna examiners may not be around, the company took the challenge of creating something that could carry on the legacy of this trade by developing a new system using AI.

Links

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