Title | LET THERE BE LIGHT |
Brand | ENERGIZER |
Product / Service | PORTABLE LIGHTS |
Category | A01. Consumer Goods |
Entrant | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Idea Creation | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Media Placement | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Production | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Production 2 | TALL AND SHORT Dubai, UNITED ARAB EMIRATES |
Post Production | CHEIL WORLDWIDE Dubai, UNITED ARAB EMIRATES |
Additional Company | ENERGIZER Dubai, UNITED ARAB EMIRATES |
Name | Company | Position |
---|---|---|
Ramzi Ibrahim | Cheil Dubai | Creative Director |
Baher Raouf | Cheil Dubai | Associate Creative Director / Art Director |
Irene Lily Philip | Cheil Dubai | Senior Copywriter |
Adeline Chew | Cheil Dubai | Account Director |
Yun Seo Kim | Cheil Dubai | Group Director |
Woo Hyun Park | Cheil Dubai | Group Director |
Agnes Tan | Cheil Dubai | Account Manager |
Rikn Ong | Cheil Dubai | Planner |
Santosh Singh | Cheil Dubai | Creative Services Manager |
James Tan | Cheil Dubai | Associate Creative Director |
Jagal Gopinath | Cheil Dubai | Associate Creative Director |
Noura Atoui | Cheil Dubai | Designer |
Mark Robin Pinga | Cheil Dubai | Motion Designer |
Stefania Luque Diaz | Cheil Dubai | Motion Designer |
Sajeesh Kumar | Cheil Dubai | Digital Designer |
Mohammed Sala Veeran | Cheil Dubai | Motion Designer |
Nimmy Bastian | Cheil Dubai | Web Developer |
Angelica Santiago | Cheil Dubai | Web Developer |
Ibrahim Barakat | Tall+Short | Producer / Illustration Manager |
Ridhesh Sharma | Energizer Middle East & Africa Ltd | Senior Manager |
Vinayak Malik | Energizer Middle East & Africa Ltd | Brand Manager |
As Japan is prone to natural disasters, disaster-proofing is a crucial drill, which results in a surge of shopping activity in the middle of the year with people spending on emergency essentials. This was a clear opportunity for Energizer Lights, but there was the added challenge of the effects and disruptions of the Coronavirus, and considering the brand’s low marketing efforts in the country, Energizer Japan had to find an innovative way to penetrate the market, engage and communicate with people, and build brand affinity.
Website URL | Social Media URL