Background

This brief was to brand Atome Week as Atome’s ownable, iconic, and high-anticipated annual shopping event, across its core market (Singapore) and developing markets (Hongkong, Malaysia, Indonesia). Our campaign’s core target audience are Millennials & Gen Zs. We recognise that they often have to postpone their passion pursuits until they’ve saved up enough to afford it. Atome wants to create a world where they no longer have to compromise their pursuit of passions just because of financial limitations, helping them to embrace the go-getter “Get It” spirit and achieve their desired lifestyle. Key Objectives: Objective 1: Improve Atome’s brand awareness KPI: To increase Gen Y & Gen Z brand awareness to 40% Objective 2: Improve Atome’s number of interactions and engagements on social channels KPI: To hit 15K organic interactions Objective 3: Drive installs of Atome app KPI: To hit 111,373 app installs