| Title | GIVE A FLYBUYS |
| Brand | FLYBUYS |
| Product / Service | FLYBUYS |
| Category | C08. Market Disruption |
| Entrant | CHE PROXIMITY Sydney, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
| Idea Creation 2 | CHE PROXIMITY Sydney, AUSTRALIA |
| Media Placement | OMD Melbourne, AUSTRALIA |
| Production | DIVISION Sydney, AUSTRALIA |
| Post Production | THE EDITORS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Chris Howatson | CHEP Network | Chief Executive Officer |
| Ant White | CHEP Network | Chief Creative Officer |
| Glen Dickson | CHEP Network | Executive Creative Director |
| Cameron Bell | CHEP Network | Creative Director |
| Sam Dickson | CHEP Network | Creative Director |
| Sophie Beard | CHEP Network | Senior Copywriter |
| Aïcha Wijland | CHEP Network | Art Director |
| Lauren Eddy | CHEP Network | Copywriter |
| Daniel Sparkes | CHEP Network | Senior Art Director |
| Bree Daniel | CHEP Network | Account Manager |
| Jamie Herman | CHEP Network | Account Manager |
| Jamie Herman | CHE Proximity | Account Manager |
| Emilija Savic | CHEP Network | Account Manager |
| Jen Livingston | CHEP Network | Executive Producer |
On the surface Flybuys is an incredibly successful brand; Largest member base in Australia, highest loyalty program NPS, highest loyalty program awareness. While we would have been fine to keep coasting, we noticed a worrying trend that the gap between us and our nearest competitor was shrinking. We needed to cement our place as number 1 and most preferred.