| Title | THE TRADE DESK SUPPORTS UNILEVER INDONESIA AND MINDSHARE TO ACHIEVE CAMPAIGN SUCCESS WITH A MULTI-CHANNEL STRATEGY AND GOJEK SALES MEASUREMENT |
| Brand | UNILEVER INDONESIA |
| Product / Service | WALL’S ICE CREAM PRODUCTS |
| Category | B06. Tech-led Strategy |
| Entrant | THE TRADE DESK Jakarta, INDONESIA |
| Idea Creation | UNILEVER Indonesia, INDONESIA |
| Media Placement | THE TRADE DESK Jakarta, INDONESIA |
| Media Placement 2 | MINDSHARE Jakarta, INDONESIA |
| Media Placement 3 | GOJEK Jakarta, INDONESIA |
| Production | UNILEVER Indonesia, INDONESIA |
| Production 2 | MINDSHARE Jakarta, INDONESIA |
| Post Production | THE TRADE DESK Jakarta, INDONESIA |
| Post Production 2 | MINDSHARE Jakarta, INDONESIA |
| Post Production 3 | GOJEK Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Terence Lee | The Trade Desk | Oversaw the project |
Situation: Unilever Indonesia wanted to deliver campaign success for the client through a campaign to promote Wall’s ice cream products, the client wanted to look beyond proxy metrics such as likes, views and clicks, and innovate measurement solutions that prove marketing efforts were truly driving sales. Brief: In a new campaign to promote Wall’s ice cream products, Unilever wanted to look beyond proxy metrics — like views and clicks — and find innovative measurement solutions to prove that their marketing efforts really drive sales. They also wanted to discover more insights to help them understand their customers better. Objectives: The key objectives for the campaign were to drive conversions, connect digital marketing to real-world sales and close the loop on the customer journey and experience with the client’s products. All while delivering success and ROI for