21KM FINGER MARATHON

Short List
Title21KM FINGER MARATHON
BrandPCHOME 24H SHOPPING
Product / ServicePCHOME 24H SHOPPING
CategoryB07. 360 Integrated Brand Strategy
EntrantADK TAIWAN Taipei City, TAIWAN
Idea Creation ADK TAIWAN Taipei City, TAIWAN

Credits

Name Company Position
Richard Yu ADK TAIWAN CCO
Kurt Lin ADK TAIWAN Executive Creative Director
Morning Yu ADK TAIWAN Creative Director
Richard Yu ADK TAIWAN Art Director
Kurt Lin ADK TAIWAN Art Director
Bell Bai ADK TAIWAN Senior Art Director
Yuzen Lin ADK TAIWAN Senior Art Director
Morning Yu ADK TAIWAN Copywriter
Hall Jiang ADK TAIWAN Copywriter
Jean Chou ADK TAIWAN Senior Account Director
Bonnie Kuo ADK TAIWAN Senior Account Executive

Background

COVID Pandemic continues to spread globally, and Taiwan was not spared either. With the outbreak at the end of May 2021, people are asked to less go out, consumption habits changed accordingly, apparently "online shopping" becomes the best outlet for consumption. According to data released by Ministry of Economic Affairs, 47.6% of the people have switched from physical purchases to online purchases. In mid-May 2021, the performance of e-commerce order has increased up to 27.1%. PChome 24h Shopping and its marketing partner have discovered this phenomenon, and wants to seize this opportunity to increase customer shopping frequency.

Links

Website URL