Background

In the Philippines, the beauty and personal care category has been growing faster versus previous years, with different skincare brands launching new product innovations continuously. Given the plethora of skincare options, Filipinas tend to get confused about the best products for their skin type. Thus, resorting to trial and error. Pond’s is the number one skincare brand in the country, and in order to keep up with the trends and the variety of other competitors, the brand continues to release new product innovations from time to time and tries to maintain a young, fun and vibrant vibe to be relevant to its target audience Apart from its own product portfolio, Pond’s also continue to innovate on ways to easily engage and expand the business online to meet the growing demands of the consumers.