| Title | "WORKMAN" POWERS WOMEN |
| Brand | #WORKMANJOSHI |
| Product / Service | WOMEN'S CLOTHING |
| Category | A01. Consumer Goods |
| Entrant | ADK MARKETING SOLUTIONS INC. Tokyo, JAPAN |
| Idea Creation | WORKMAN CO.,LTD. Taito-ku, Tokyo, JAPAN |
| Idea Creation 2 | ADK CREATIVE ONE Tokyo, JAPAN |
| Idea Creation 3 | ADK MARKETING SOLUTIONS INC. Tokyo, JAPAN |
| Media Placement | WORKMAN CO.,LTD. Taito-ku, Tokyo, JAPAN |
| Media Placement 2 | ADK MARKETING SOLUTIONS INC. Tokyo, JAPAN |
| PR | WORKMAN CO.,LTD. Taito-ku, Tokyo, JAPAN |
| PR 2 | ADK CREATIVE ONE Tokyo, JAPAN |
| PR 3 | ADK MARKETING SOLUTIONS INC. Tokyo, JAPAN |
| PR 4 | PLATINUM Tokyo, JAPAN |
| Production | ADK CREATIVE ONE Tokyo, JAPAN |
| Production 2 | ZYX INTERNATIONAL Tokyo, JAPAN |
| Production 3 | PUZZLE INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tomoyuki Hayashi | WORKMAN CO.,LTD. | Campaign Producer |
| Noboru Uno | ADK Creative One Inc. | General Producer |
| Daigo Fukuda | ADK Creative One Inc. | Assistant Producer |
| Midori Nomura | ADK Creative One Inc. | Artdirector |
| Michi Muramoto | ADK Marketing Solutions Inc. | Online communication supervisor |
| Nishimura Soichiro | ADK Marketing Solutions Inc. | Online communication planner |
| Kazutaka Tomonoo | ADK Marketing Solutions Inc. | Online communication planner |
| Haraguchi Fumi | ADK Marketing Solutions Inc. | Online communication planner |
| Masakazu Aoyama | ADK Marketing Solutions Inc. | Account Executive |
| Masahiko Suwa | ADK Marketing Solutions Inc. | Account Executive |
| Shinichi Yamaguchi | ZYX INTERNATIONAL Inc. | Operation Director |
| Toranosuke Momoki | puzzle inc. | AD Movie Produce |
| Yusuke Takai | puzzle inc. | AD Movie Direction |
| Kazuko Yonezawa | CRANK | AD Movie Cameraman |
| Kaito Nakajima | puzzle inc. | AD Movie PM |
| Miho Sato | puzzle inc. | AD Movie PM |
| Takemi Ohkubo | Platinum inc. | PR Cnsultant |
Workman is a specialty store for those who work at construction sites, etc. known for highly functional products offered at low price. The brand has top share in Japan’s work clothes market. This brand decided to enter into apparel for the general market. However, because of the brand image and the name of the brand, they did not appeal to young women and were facing a big challenge.