| Title | YILI X XIAOMI'S SMART VENDING MACHINE |
| Brand | YILI |
| Product / Service | YILI |
| Category | B06. Tech-led Strategy |
| Entrant | MINDSHARE CHINA Shanghai, CHINA |
| Idea Creation | MINDSHARE CHINA Shanghai, CHINA |
| Media Placement | MINDSHARE CHINA Shanghai, CHINA |
| PR | MINDSHARE CHINA Shanghai, CHINA |
| Production | MINDSHARE CHINA Shanghai, CHINA |
| Post Production | MINDSHARE CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Chao Wu | Yili | Client |
| Hongjian Liu | Yili | Client |
| Gang Han | Mindshare China | Account Lead |
| Xiaolei Li | Mindshare China | Account Lead |
| Nicholas Short | Mindshare China | Case Study |
| Xiaohu Hu | Mindshare China | Campaign |
| Li Ma | Mindshare China | Campaign |
| Xueping Wang | Mindshare China | Campaign |
| Shu Wang | Mindshare China | Campaign |
As Asia’s largest diary brand, Yili is committed to delivering healthy and nutritious dairy products to consumers across the region. Within China’s fiercely competitive dairy industry, there are numerous milk products on the market, each catering to different consumer and nutritional needs. As a result, today, more so than any other time, consumers are left confused as to which product is best suited to their needs.