Title | QQ STAR MILK X DISCOVERY'S KENYAN SAFARI |
Brand | YILI |
Product / Service | QQ STAR MILK |
Category | B02. Use of Mobile & Devices |
Entrant | MINDSHARE CHINA Shanghai, CHINA |
Idea Creation | MINDSHARE CHINA Shanghai, CHINA |
Media Placement | MINDSHARE CHINA Shanghai, CHINA |
PR | MINDSHARE CHINA Shanghai, CHINA |
Additional Company | NEO MEDIA WORLD, CHINA |
Name | Company | Position |
---|---|---|
Tracy Ta | Mindshare China | Account Lead |
Rachel Yan | NEO China | Team Lead |
Nicholas Short | Mindshare China | Case Study |
Duoduo Li | NEO | Campaign |
Sara Wang | Mindshare China | Case Study & Campaign |
Conan Sun | NEO | Campaign |
QQ Star Milk is a nutritional milk beverage for children, owned by China’s No.1 dairy giant, Yili. QQ Star Milk positions itself as a partner in childhood development, aiming to support parents on their child’s educational and developmental journey.