| Title | QQ STAR MILK X DISCOVERY'S KENYAN SAFARI |
| Brand | YILI |
| Product / Service | QQ STAR MILK |
| Category | B02. Use of Mobile & Devices |
| Entrant | MINDSHARE CHINA Shanghai, CHINA |
| Idea Creation | MINDSHARE CHINA Shanghai, CHINA |
| Media Placement | MINDSHARE CHINA Shanghai, CHINA |
| PR | MINDSHARE CHINA Shanghai, CHINA |
| Additional Company | NEO MEDIA WORLD, CHINA |
| Name | Company | Position |
|---|---|---|
| Tracy Ta | Mindshare China | Account Lead |
| Rachel Yan | NEO China | Team Lead |
| Nicholas Short | Mindshare China | Case Study |
| Duoduo Li | NEO | Campaign |
| Sara Wang | Mindshare China | Case Study & Campaign |
| Conan Sun | NEO | Campaign |
QQ Star Milk is a nutritional milk beverage for children, owned by China’s No.1 dairy giant, Yili. QQ Star Milk positions itself as a partner in childhood development, aiming to support parents on their child’s educational and developmental journey.