| Title | PIZZA HUT'S STAND-UP COMEDY RESTAURANT |
| Brand | YUM CHINA |
| Product / Service | PIZZA HUT |
| Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | MINDSHARE CHINA Shanghai, CHINA |
| Idea Creation | MINDSHARE CHINA Shanghai, CHINA |
| Media Placement | MINDSHARE CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Jasmine Yang | Yum China | Client |
| Chloe Lu | Yum China | Client |
| Angie Liu | Yum China | Client |
| Carey Wang | Mindshare China | Account Lead |
| Rita Li | Mindshare China | Account Lead |
| Nicholas Short | Mindshare China | Case Study |
| Hans Shao | Mindshare China | Case Study |
Pizza Hut first entered China more than three decades ago. Since then, it has grown to become China’s leading casual dining brand (CNRS 2020). However, due to COVID-19 and the rise of app delivery, China’s restaurant industry was down 17% at the start of 2021 (China Bureau of Statistics). Making matters more difficult was a drop off in young diners nationally, who sought trendy and culturally relevant experiences.