Title | MCDONALD'S CLASSROOM |
Brand | MCDONALD'S |
Product / Service | MCDONALD'S |
Category | C01. Brave Brands |
Entrant | LEO BURNETT Manila, THE PHILIPPINES |
Idea Creation | LEO BURNETT Manila, THE PHILIPPINES |
Production | PRODIGIOUS PHILIPPINES Makati, THE PHILIPPINES |
Production 2 | FILM PABIRKA Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Raoul Panes | Leo Burnett Group Manila | Lead Creative, Copywriter |
Kat Limchoc | Leo Burnett Group Manila | Copywriter |
Natalie Lam | Publicis Groupe | Art Director |
Adriano Matos | Leo Burnett | Copywriter |
Roz Patino | Leo Burnett Group Manila | Art Director |
Justine Racho | Leo Burnett Group Manila | Digital Art Director |
Arjohn Yabut | Leo Burnett Group Manila | Digital Art Director |
Hannah Magno | Leo Burnett Group Manila | Digital Copywriter |
Lorenzo Alajar | Leo Burnett Group Manila | Digital Art Director |
Abby Santos | Leo Burnett Group Manila | Digital Art Director |
Joel Libo-on | Leo Burnett Group Manila | Digital Copywriter |
Paolo Gallardo | Leo Burnett Group Manila | Digital Art Director |
Ciara Baello | Leo Burnett Group Manila | Art Director |
Reu Fermin | Leo Burnett Group Manila | Art Director |
Mako Alonzo | Leo Burnett Group Manila | Copywriter |
Judy Medina | Leo Burnett Group Manila | Account Management |
Rica Medina | Leo Burnett Group Manila | Account Management |
Ricky Santiago | Leo Burnett Group Manila | Account Management |
Anna Tomasetti | Publicis Groupe | Account Management |
Joy Santos | Leo Burnett Group Manila | Strategic Planner |
Joel Limchoc | Film Pabrika | Film Director |
Steve Vesagas | Slingshot Manila | Film Producer |
Margot Torres | McDonald's Philippines | Brand |
Oliver Rabatan | McDonald's Philippines | Brand |
Fidel Balbieran | McDonald's Philippines | Brand |
George Tongol | McDonald's Philippines | Brand |
Sophia Dellosa | McDonald's Philippines | Brand |
In March 2020, Covid-19 brutally forced many businesses to close its doors. McDonald’s dining rooms, our most powerful medium of engagement with our customers, had to close indefinitely. In the months and the varying stages of lockdown that followed, we fought to remain accessible via delivery and drive-thru. With all restaurant brands promoting the same contactless options and touting identical safety assurance messages, the essence of and differentiation among brands were becoming blurred. With no end in sight for the pandemic, we knew that we couldn’t just “ride it out”. We needed to make sure that the trust we had built with our customers would not be eroded simply because we couldn’t (yet) welcome them back into our stores like before. Our challenge was to find a new way for McDonald’s to stand out and be meaningful in the new normal.