| Title | THE SHOW MUST GLOW ON - STRATEGY & EFFECTIVENESS C03 |
| Brand | EXCEED SPORTS AND ENTERTAINMENT |
| Product / Service | GLOW FESTIVAL |
| Category | C03. Challenger Brand Strategy |
| Entrant | CONSTRUCT DIGITAL Singapore, SINGAPORE |
| Idea Creation | CONSTRUCT DIGITAL Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| John Scott | Construct Digital | Creative direction |
| Raveena Randhawa | Construct Digital | Planner & Coordinator |
| Zulayha Sharin | Construct Digital | Strategist |
| Jacqueline Quek | Construct Digital | Designer |
| Rahul Raju | Construct Digital | Video Editor |
| Sharon Low | Construct Digital | Writer |
| Michelle Tan | Construct Digital | Planner & Coordinator - Influencer strategy |
| Inah Espinola | Construct Digital | Writer |
Operating in one of the worst-hit industries, Glow Festival 2020 was postponed in May with no new date announced. Originally conceived as a weekend-long health and wellness festival for thousands of Glowgetters, the event had to be radically rethought as we worked around unanticipated challenges when COVID-19 restrictions came into force. So we asked ourselves: where do we glow from here? We had to pivot our strategy within a short period of time and host the event with the strict COVID-19 regulations to achieve one objective: to increase Glow’s brand awareness.
Website URL | Website URL | Social Media URL